Episodes

  • The Evolving World of Recruitment Marketing and Employer Branding

    The Evolving World of Recruitment Marketing and Employer Branding
    Dec 2 2024
    John Graham, Shaker’s VP of Employer Brand Strategy, hit RecFest USA with a mic drop on recruitment marketing and employer branding as we careen into 2025. His talk? A mix of AI hype, DEI drama, and a reality check for those clinging to the idea of "jobs for life" like it's still 1985. Graham’s big reveal: employer branding is less about forever and more about for now, pivoting to a launchpad for career development instead of a golden handshake into retirement. He also dove into AI, calling it both the hero and potential villain of recruitment. Sure, it’s reshaping strategies faster than you can say "algorithmic bias," but Graham threw some shade on humanity, pointing out that we’re not exactly bias-free either. His advice? Play nice with AI but keep an eye on it—like a toddler with scissors. DEI got a spotlight too, but not without acknowledging the current rebrand it’s enduring thanks to political tug-of-wars and corporate-level ghosting. He tied it all up with a forecast for 2024 tech trends: automation, AI, and video storytelling are set to dominate, but the focus will still be on keeping things human-centered. (Spoiler: robots are cool, but people still like people.) And if that wasn’t enough, Graham’s closer was basically a call-to-action to stalk—er, network with—Shaker online. Updated website, LinkedIn, the works. Because nothing says "modern employer branding" like a shameless plug.
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    10 mins
  • JIVE TURKEYS 2024 Edition

    JIVE TURKEYS 2024 Edition
    Nov 29 2024
    In this episode of The Chad and Cheese podcast, hosts Joel and Chad celebrate Thanksgiving with humor and insights, introducing the concept of 'jive turkeys' in the recruiting world. Discussions around their personal Thanksgiving experiences, define what a jive turkey is, and highlight notable HR Jive Turkeys of 2024. The episode also features guest insights from Emi Beredugo, Lieven Van Nieuwenhuyze, and Maureen Clough aka Mo. So, grab a turkey leg, some stuffing, a beer, and get ready for fun, insights, and JIVE TURKEYS! Who earned a Jive Turkey? You gotta listen to find out. Chapters 00:00 - Thanksgiving Greetings and Context 03:02 - Jive Turkey Episode Introduction 07:00 - Defining Jive Turkey 11:05 - Jive Turkeys of 2024: Art Zeile 15:00 - Jive Turkeys of 2024: ZipRecruiter 20:55 - Guest Insights: Emmy Beredugo 22:25 - Introduction and Light Banter 25:00 - The Importance of Continuous Learning 25:59 - Critique of Corporate Diversity Efforts 34:04 -Economic Implications of Mass Deportation 40:56 -The Future of Diversity, Equity, and Inclusion
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    38 mins
  • Embrace the Learning Curve with Chloé Rada

    Embrace the Learning Curve with Chloé Rada
    Nov 27 2024
    The boys sit down with Chloé Rada, Senior Director of Talent Attraction at ZoomInfo, a title so fancy it barely fits on a business card. With over two decades of experience (read: she’s seen it all), Chloé’s here to school us on how to build an employer brand that doesn’t scream “we’re trying too hard.” Chloé talks about her mission to snag top-tier engineering talent while rolling out international internship programs—because apparently ZoomInfo doesn’t have enough geniuses yet. She champions trial-and-error innovation, which is HR speak for “we might mess up, but hey, it’ll be memorable.” From aligning employer branding with people ops to navigating the workplace vibes during global chaos, she’s got hot takes and strategies that actually work. Oh, and she’s planning to revamp the tech stack by 2025, proving that even in HR, you gotta stay one software update ahead of the competition. Chloé also drops pro tips like leveraging employee advocacy, video storytelling, and LinkedIn (yes, LinkedIn—again) to network like a boss. If you’re ready to rethink talent attraction or just want to hear someone blend HR insights with a healthy dose of wit, this episode’s for you.
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    13 mins
  • Revolutionizing HR with Stefan Premdas

    Revolutionizing HR with Stefan Premdas
    Nov 25 2024
    From the SmartRecruiters booth at the HR Tech conference, the guys interviewed Stefan Premdas, who transitioned from a background in biomedical engineering to HR, focusing on talent operations and recruitment at various firms before joining sweetgreen. Stefan discussed the evolving HR landscape, introducing the concept of "people experience" and how his team at sweetgreen manages the entire employee lifecycle with an emphasis on integration. He highlighted sweetgreen's approach to employee engagement and retention, leveraging automation not only to improve customer service but also to enhance recruitment efficiency and candidate experience. Stefan touched on retention strategies for recruiters, focusing on providing clear paths for future career growth, and announced upcoming initiatives like a comprehensive Employee Value Proposition exercise aimed at solidifying sweetgreen's brand identity. He also addressed the natural diversity within sweetgreen's workforce, the current state of automation in their operations, and future expansion plans. Key technology tools like their Applicant Tracking System (ATS) and video interview systems were also mentioned, underscoring the tech-driven approach at sweetgreen.
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    21 mins
  • Snagged and Bagged: JobGet's Big Move

    Snagged and Bagged: JobGet's Big Move
    Nov 22 2024
    This week on The Chad and Cheese Podcast: It's a world of layoffs, aliens, and bad burgers as Chad brags about sunny Portugal while Joel freezes in the Midwest. From AI pimps hustling Instagram to job board dinosaurs facing extinction, the duo dives into an Acquisition Palooza that proves even startups can have a midlife crisis. Plus, they tackle the age-old question: How much Shake Shack can you eat at 30,000 feet? Spoiler: Not enough. Strap in for hot takes, cool beers, and the slow but inevitable collapse of humanity—now with a side of influencer drama! Takeaways The hosts share their contrasting experiences of weather and lifestyle. Current events are overwhelming, with a mix of serious and absurd news. Boxing has transformed into a scripted entertainment spectacle. The hosts reminisce about the authenticity of past boxing matches. Industry shout outs highlight the interconnectedness of recruitment platforms. Fantasy football updates reveal competitive dynamics among the hosts. Layoffs in the recruitment industry signal ongoing challenges. LinkUp's acquisition showcases the importance of real-time job data. Adzuna's acquisition aims to enhance social media recruitment capabilities. The conversation reflects on the future of recruitment advertising amidst automation. Adzuna should consider acquiring Flockety to enhance its influencer marketing capabilities. The job board industry is evolving, with a shift towards programmatic advertising and social media engagement. Companies must adapt to the changing landscape of job postings to remain competitive. JobGet's acquisition of Snagajob could revitalize the hourly worker market. Recruiter.com's acquisition of BountyJobs raises questions about the future of recruitment services. AI-driven digital employees are becoming essential in addressing the cybersecurity talent shortage. The proliferation of AI-generated influencers poses significant challenges for genuine content creators. Legislative action is needed to combat the rise of deep fake technology on social media. The recruitment industry is experiencing a wave of consolidation and strategic acquisitions. The conversation highlights the importance of adapting to technological advancements in recruitment and marketing. Chapters 00:00 - Introduction and Current Events 03:00 - Reflections on Boxing and Entertainment 06:03 - Shout Outs and Industry News 10:03 -Fantasy Football Update 12:01 -Layoffs and Industry Changes 15:58 -Acquisition Palooza: LinkUp and Adzuna 28:32 -The Rise of Influencer-Centric Platforms 29:52 -The Evolution of Job Boards and Programmatic Advertising 33:16 -Adzuna's Strategic Shift and Industry Challenges 34:01 -JobGet Acquires Snagajob: A New Era for Hourly Workers 42:09 -Recruiter.com Acquires BountyJobs: A Strategic Move? 47:04 - AI in Cybersecurity: The Future of Digital Employees 52:00 -The Impact of AI-Generated Influencers on Social Media
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    58 mins
  • Shredded: JobGet, Adzuna, Recruiter.com, LinkUp, BountyJobs, Minu, Snagajob, TalentNeuron, Twine & More

    Shredded: JobGet, Adzuna, Recruiter.com, LinkUp, BountyJobs, Minu, Snagajob, TalentNeuron, Twine & More
    Nov 21 2024
    The Shred is a weekly roundup of who’s raised funds, who’s getting acquired and who’s on the move in the world of recruitment. The Shred is brought to you today by Jobcase.
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    8 mins
  • Why AI Can't Replace Recruiters (Yet)

    Why AI Can't Replace Recruiters (Yet)
    Nov 20 2024
    From the Shaker Green Room at RecFest USA, Dean Da Costa joins Chad & Cheese to share fresh recruitment advice. He urges recruiters to challenge norms, verify AI-generated data, and focus on the human touch. Da Costa emphasizes personal branding, as candidates often research recruiters, and suggests exploring platforms beyond LinkedIn to reach diverse talent. He highlights the irreplaceable value of genuine interactions over automation and advocates for a supportive, knowledge-sharing recruiter community.
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    14 mins
  • 400,000 Referrals with Patti Tabris

    400,000 Referrals with Patti Tabris
    Nov 18 2024
    Live from the SmartRecruiters booth at the HR Tech conference in Las Vegas, the boys hosted a session with Patti Tabris, Senior Director of Talent Acquisition at ResultsCX, who shared insights into leveraging employee referrals for recruitment. With 20,000 employees, ResultsCX has seen tremendous success by generating over 400,000 referrals in two years, highlighting referrals as a potent yet often underutilized recruitment strategy. Patti emphasized that continuous improvement and innovation in their referral program, named ReferCX, not only reduces hiring costs but also enhances candidate quality and company culture. The program's effectiveness is boosted by integrating marketing strategies at launch and robust backend technology to handle referral tracking and bonus calculations. The company has implemented a tiered incentive system linked to employee retention and uses a leaderboard to boost engagement without extra costs. The referral initiative extends beyond immediate hires, creating a pool of future candidates, and is integrated into the company's onboarding process through a mobile app. This program, accounting for 25-30% of hires, focuses on internal culture but plans to explore external referrals and enhance gamification. The success of ReferCX is measured through clear goals, tracking, and employee feedback, demonstrating its significant impact on both employee satisfaction and retention.
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    21 mins