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Why has the LV logo become such a fan favorite, and how do promotions like Black Friday and Cyber Monday drive the sales of team merchandise? Join us as Tom Brazil, the merchandise manager for the Las Vegas Aviators, shares his expertise on branded merchandise and sales strategies. We explore the significance of the LV logo's popularity over the aviator head logo and discuss the team's evolving relationship with Nellis Air Force Base after moving away from Howard Hughes ownership. Tom also provides insider tips on maximizing sales through strategic promotions and reflects on memorable items, like the gambler's jersey with poker chip trim.

In this episode, we also navigate the complexities of preparing for the Triple-A Championship game in Las Vegas. From the hurdles of organizing without knowing the participating teams to the impact of high-profile players on fan engagement, we cover it all. Discover the nuances of merchandising for such events and the differences between hosting a single game versus a series. We finish on a lighter note with a casual chat about our first jobs, favorite Star Wars characters, and even a quirky debate about vegetarians eating animal crackers. This episode promises a blend of professional insights and personal fun you won't want to miss!

The Aviators: https://www.milb.com/las-vegas

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Stadium Food Girl:

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Join us on the DadHat Chronicles as we sit down with Tom, the Director of Retail Operations at Las Vegas Ballpark. From starting as a retail sales associate to spearheading the wildly popular Las Vegas Gamblers brand, Tom shares his captivating journey, filled with behind-the-scenes stories of overcoming challenges like trademarking and witnessing the brand's explosive nationwide success. His deep-rooted passion for baseball, inspired by his grandfather and his own experiences on the field, adds a touching dimension to his professional achievements.

We take you through the vibrant world of baseball merchandising, contrasting the hustle and bustle of in-season game days with the strategic planning of the off-season. Discover the importance of merchandising in sports marketing, and how unique Las Vegas-themed items like poker chips and popular caps and t-shirts resonate with fans. Listen as Tom discusses the logistics of game day preparations and the importance of building a reliable team to ensure every fan leaves the ballpark with a memorable experience. Get an insider's look at the seasonal dynamics that keep the excitement alive all year round.

The episode also dives into the creative side of minor league marketing, highlighting the success of the Las Vegas Gamblers merchandise drop and its impressive reach beyond Nevada. Tom talks about the impact of unique logos like the beloved skull design and the playful Las Vegas Whales logo. We also touch on the potential changes brought by New Era’s acquisition of 47 brand, and how this could shape the future of custom hat business. Wrapping up, we celebrate the overwhelming fan support and the joy of seeing the team's branding efforts resonate nationwide. Don't miss out on this engaging conversation packed with insights, stories, and a genuine love for the game.

The Aviators: https://www.milb.com/las-vegas


The Dad Hat:

Twitter: https://x.com/thedadhat216

Instagram: https://www.instagram.com/thedadhat216/

Threads: https://www.threads.net/@thedadhat216

Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw

TikTok: https://www.tiktok.com/@thedadhat216?lang=en

Stadium Food Girl:

TikTok: https://www.tiktok.com/@stadiumfoodgirl

Instagram: https://www.instagram.com/stadiumfoodgirl/

Youtube: https://www.youtube.com/@stadiumfoodgirl


Curved Brim Media: https://curvedbrimmedia.com/

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Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles

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Join us as we sit down with Brad Bissman, Assistant General Manager, and Ali Marcano, Head Graphic Designer, to uncover the fascinating branding and marketing strategies that breathe life into the team. From the success of City Connects initiatives to the iconic Star Wars Night. And don't miss Brad and Ali's takes on their favorite Bisons hats, a testament to the team's rich history and deep community ties.

Discover the unique collaboration between Major League Baseball and Marvel, which resulted in the stunning Buffalo Bisons logo featuring a snow and ice-adorned bison. We delve into the design process, the role of Marvel in bringing these logos to life, and how winter merchandise like hoodies have become a hit with the fans. Plus, learn about the innovative fan gear created through the Bisons' partnership with New Era Cap Company, perfectly suited to Buffalo's unpredictable weather.

web: https://www.milb.com/buffalo


The Dad Hat:

Twitter: https://x.com/thedadhat216

Instagram: https://www.instagram.com/thedadhat216/

Threads: https://www.threads.net/@thedadhat216

Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw

TikTok: https://www.tiktok.com/@thedadhat216?lang=en

Stadium Food Girl:

TikTok: https://www.tiktok.com/@stadiumfoodgirl

Instagram: https://www.instagram.com/stadiumfoodgirl/

Youtube: https://www.youtube.com/@stadiumfoodgirl


Curved Brim Media: https://curvedbrimmedia.com/

Support the show

Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles