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Curious about the secrets to building quality backlinks and boosting your SEO?

In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.

00:00 Intro
01:50 Who is Kalina McKay?
06:00 Kalina's Current Role
08:16 What Currently Excites Kalina
10:21 Kalina's Current AI Project
11:44 Why Link Building is Crucial for SEO Success
14:31 How to Analyze Link-Building Strategies
15:54 Disavow Links vs. Launching a New SEO Campaign
16:58 Understanding Digital PR
19:42 What is Tangential Content
21:14 Strategies that Follow Google Guidelines
24:02 How to Craft an Effective Outreach Pitch for Journalists
27:21 The Benefits of Using Landing Pages
29:28 Why Content is Still King
30:35 How to Source Contacts, Add Value and Build Relationships
33:51 Top 3 Common Link-Building Mistakes to Avoid
36:05 Expert Link-Building Advice for Better SEO

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Struggling to Get Your Videos Seen?

In today’s episode of the Digital Revolution Podcast, Eli sits down with Rob Wilson, the face of vidIQ, to explore top strategies for YouTube growth. Rob shares his journey and expert insights on video SEO, from crafting compelling thumbnails to mastering short-form content. Perfect for creators and business owners, this episode is packed with actionable tips to boost your YouTube presence and stay.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

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Ever wondered which overlooked SEO tactics can still drive big results?

In today’s episode of the Digital Revolution Podcast, digital marketing and SEO expert Charles Float shares powerful, lesser-known strategies to boost your visibility and refine your approach in an evolving landscape. From leveraging user engagement signals and harnessing the power of Parasite SEO to enhancing your site’s performance with internal linking and optimized meta titles, Charles dives deep into tactics that make a difference. Plus, get insights into the growing role of AI in SEO and what it means for your future strategy.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok