• The Extraordinary Cost of Being Dull

  • Sep 23 2024
  • Length: 47 mins
  • Podcast

The Extraordinary Cost of Being Dull

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  • Summary

  • In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggle to differentiate in a crowded marketplace. Hear just how much dull advertising costs a brand — both expensive and ineffective.

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