The FODcast

By: Tim Roedel and James Hodges
  • Summary

  • In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

    © 2025 The FODcast
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Episodes
  • Platforming the Future: B2B's Digital Commerce Revolution with Jochen Binder
    Apr 30 2025

    The e-commerce platform market is evolving - and fast.

    Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations.

    In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce.

    With over two decades of experience across B2B and B2C digital transformation, Jochen shares why some platforms are thriving while others are losing relevance - and why even MACH-first strategies aren’t immune to challenges. His real-world insights cover:

    • Why Germany’s “hidden champions” are quietly leading B2B digital innovation
    • The future of MACH architecture - and why pragmatic hybrid models are on the rise
    • Emerging players to watch like VTEX and Scayle
    • Why AI and B2B loyalty programmes are set to reshape commerce strategies
    • The shifting dynamics of a post-pandemic platform market

    If you're selecting a platform, planning a digital transformation, or just want a real-world view of what’s next in commerce tech, don’t miss this candid conversation.




    #DigitalCommerce #B2BCommerce #PlatformStrategy #FODcastSeason7 #EcommerceTrends #AIinCommerce

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    48 mins
  • The Fatal Flaw: Why Tech-Led Projects Fail with Simon Hamblin
    Apr 23 2025

    We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space.

    Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as far afield as Japan and Australia. Whether you're in retail, tech, or any industry at the intersection of digital transformation, this latest season will have something for you.

    New Episode: Simon Hamblin on the Secrets of Successful Digital Transformation

    To kick off the new season, we sit down with Simon Hamblin, co-founder of fusefabric, Shopify's largest enterprise partner in Europe, to discuss why technology-led projects fail so often and what it takes to get digital transformation right.

    Simon’s career is nothing short of impressive, with past roles such as scaling ASOS technology during its billion-pound growth phase, leading global technology at Emirates Group, and overseeing 30 travel brands worldwide. He brings invaluable experience from his work in diverse industries, including retail, travel, and finance.

    In this episode, Simon explains why business leadership, not technology, must drive transformation. He highlights the importance of aligning technology with business needs and dives into the discovery process that sets successful projects in motion.

    Simon also shares how fusefabric’s approach, including the rapid migration of a multi-million-pound business to Shopify in just eight days, challenges conventional thinking and ensures digital transformations succeed where others fail.

    Don’t miss this insightful conversation packed with actionable takeaways.


    #DigitalTransformation #AIinRetail #Shopify #TechLeadership #FODcastSeason7

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    52 mins
  • The Digital Transformation Episode That Broke Our Records – with Wendy Isaacs
    Apr 10 2025

    Before Season 7 lands... we're taking one last dive into the FODcast archives.

    For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our
    YouTube channel.

    Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, still hits all the right notes for anyone navigating transformation in 2025.

    Wendy’s journey - from the early days of CompuServe to leading cutting-edge digital strategy - offers powerful insights into change leadership. In this episode, she shares how successful transformation comes down to balancing people, culture, and strategic planning.

    She also unpacks the difference between incremental and revolutionary change - an area that’s only grown more relevant with the rapid adoption of generative AI, evolving team structures, and the increasing pressure for businesses to adapt at speed.

    Whether you’re a programme leader, a digital product owner, or someone driving culture change across your organisation, Wendy’s advice on strong programme management, effective product ownership, and building meaningful business partnerships remains essential listening.





    #TheFODcast #FutureOfDigitalCommerce #ComposableCommerce #DigitalTransformation #ThrowbackThursday #Podcast

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    59 mins

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