It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure business during that time was no easy feat.

In this episode, Aidan talks about his work in public relations and how it affects personal branding and audience perception. He also walks us through his experiences in running an agency, as well as how entrepreneurs and freelancers handle the challenges in doing so.

Aidan is the founder of the Sowa Marketing Agency and VelvetVoice PR.

Facebook

⁠⁠Instagram⁠⁠

LinkedIn

Sowa Marketing Agency

VelvetVoice PR

Listen to related episodes:

Ep. 35: Freelancing and Social Media Strategy with Kohi Social

⁠Ep. 52: How to Define Your Personal Brand⁠

Ep. 62: Podcasting101 with The Sunshine Collective

Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠

⁠⁠Instagram: @genzmkt⁠⁠

⁠⁠Website

It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now.

How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode.

Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more.

Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity.

⁠Instagram⁠

Spill the Creativity Podcast

Listen to related episodes:

Ep. 34: How Purpose Drives Brand Strategy

Ep. 49: Branding a Podcast

Ep. 52: How to Define Your Personal Brand

Hit the follow button to get notified on the latest uploads! Find me on: ⁠Facebook: The Gen Z Marketer Podcast⁠

⁠Instagram: @genzmkt⁠

⁠Website

More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions.

How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls?

Read the full articles here:

Harvard Business Review: Why Start-ups Fail

Fast Company: 5 red flags to watch out for when working with start-ups

Listen to related episodes:

⁠Ep. 11: Why Marketers Quit⁠

Ep. 50: Forget the USP; Why the DSI is more realistic

Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo

Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook⁠⁠

⁠⁠⁠Instagram⁠⁠

⁠⁠⁠Website