The Magic of “Golden Off-boarding” with Kay Peacey
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The Magic of “Golden Off-boarding” with Kay Peacey
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About this listen
Things you will learn:
- Transitioning from an individual product/course to a membership model
- The reality of retention (how to think about it)
- KRIs (Key Retention Indicators). Things like coming to Office Hours, showing up in member community, visiting education site, are they opening, clicking, and engaging with emails
- How to use Airtable to make your life simple (color coding insights!)
- How to find, and then personally engage with high-risk accounts
- The magic of “Golden Offboarding”
- The importance of community (Kay loves Circle)
- Why advocacy matters
- How to bond with customers
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