In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.

Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.

• Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.
• Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.
• Personal stories help humanize your brand and provide the right balance with business content to maintain interest.
• High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.
• Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.

• Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.
• Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.
• Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.

• Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.
• Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.
• Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.

• “The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”
• “It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”
• “If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat
• The Story Builders website: www.mystorybuilders.com
• Chat with someone from The Story Builders team: http://mystorybuilders.com/story
• Visit Lindseya.com/apply to apply for personalized coaching and sales systems.

This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.

Whitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.

• Celebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.
• Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.
• Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling.
• "Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.
• Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.

Celebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.

Confidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.

"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.

• "Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are."
• "Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen."
• "Audiences are getting smarter. They can tell when you’re putting on a fake persona."
• "When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."

• Practice being present in each moment—distractions pull you away from authenticity and your connection to your audience.
• Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.
• Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.

• Join my live workshop on building a high-quality social media audience and generating more high-ticket sales:

I’m thrilled to introduce today’s guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we’ll delve into Tiffany’s journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.

Tiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.

• Overcoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.
• Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.
• Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.

• Hiring Strategy:
• Utilize DISC profile tests to match candidates with role requirements.
• Understand candidates' belief systems and what motivates them.
• Ensure alignment with your core values and mission statement.
• Pitfalls to Avoid:
• Avoid hiring based solely on immediate needs without thorough vetting.
• Integrate new hires into the company culture to foster cohesion.
• Leadership Insight: Effective leaders focus on developing their team’s potential rather than just filling positions.

• “It’s all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can’t develop or become who we need to become.”
• “You have to bring the filling back in to deal with them, to make sure they’re developing and leveling up.”
• “No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”

• Join my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com
• Join Tiffany’s list for networking events here: https://forms.gle/M963DYjJgHszksej6
• Tiffany’s website: https://www.tiffanymrosenbaum.com
• Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/
• Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum
• Connect with Tiffany on Facebook: