If you're a cleaning business owner or blue-collar service pro trying to stand out online, this episode is for you.

James sits down with Jeremiah Dalesio, founder of INCITE Productions, to break down how content marketing actually works in B2B and how blue-collar and “non-sexy” industries can create authentic, consistent content that actually drives trust, revenue, and brand awareness.

He shares the real reason most marketing fails, how to build content that fits your brand, and the lessons from youth sports that translate into stronger teams, better leadership, and long-term growth.

They dive deep into:

• Why most companies are just blending ingredients instead of plating the full meal
• How to create content that actually lands with your clients
• Why consistency and clarity win in content
• The biggest mistake blue-collar companies make with social media
• What it really means to be authentic in your branding

Plus — special shoutout to Jay, who’s now leading podcast production for The Profitable Cleaner. If you’ve noticed our content leveling up… now you know why.

Whether you're spending hours in Canva, burning out trying to go viral, or stuck wondering why your content gets no engagement — this one gives you the roadmap.

🎯 In This Episode You’ll Learn:

• ✅ How to create brand content that actually drives new contracts
• ✅ How to simplify your content and amplify your impact
• ✅Why most companies get video content wrong (and how to fix it)
• ✅ What makes a “non-sexy” brand connect with real buyers
• ✅The content strategy every facility service provider should be using in 2025
• ✅How to stand out in a crowded market using consistency and clarity
• ✅The mindset shift that unlocks better marketing results with less effort
• ✅ How Jay helped grow 8-figure companies through storytelling

🔗 Connect with Jeremiah Dalesio:

• Website: https://www.weincite.com/
• LinkedIn: https://www.linkedin.com/in/jeremiah-dalesio-8ab5b15/

💼 Brought to You By Our Partners:

• ✅ uSource: All-in-one hub for the facility maintenance industry – Start Free Trial
• ✅ Campos Law: Legal partner for cleaning companies – Book a Call
• ✅ Team Engine: Hire, communicate, and manage your workforce – Learn More
• ✅ Swept: Janitorial software that scales with you – Check it Out
  
  

👥 Join The Profitable Cleaner Community

• Join our Facebook Group here
• Join to be a member to our Profit Advisory Board (Business Growth Community) here

📲 Follow Us:

• 📸 Instagram → @profitablecleaner
• 💼 LinkedIn → The Profitable Cleaner
• 📘 Facebook → The Profitable Cleaner

Text Our Community JOIN today

Support the show

Your hosts Mark Anderson, Sharon Cowan, CBSE, and Ed Selkow dive into the third pillar of your Business Planning Strategy—Service Delivery—in this high-impact episode of our 4-part series, “Simplify Planning & Boost Results.”

If you’ve ever lost a client over a small mistake, this one’s for you.

We're breaking down customer satisfaction, employee retention, training systems, quality control, and the one-liner that sums up the entire service game:

“One Oh Sh*t erases three Attaboys.”

🧠 What You’ll Learn:

• ✅Why perception is everything in customer service
  ✅The two key questions to measure service health
• ✅How to track customer churn and employee turnover
• ✅The link between operational efficiency and client retention
• ✅What to fix (and how fast) using the Red-Yellow-Green planning method
• ✅How to set realistic goals for long-term success—and get them in writing
  
  

📌 This Episode Is For:

• Janitorial companies struggling with inconsistent sales
• Owners outsourcing marketing without understanding the numbers
• Operators who want more control and clarity in their sales funnel
• Anyone building a marketing plan for the new year or next quarter

🕒 Episode Breakdown:

03:00 – What is service delivery (and why it drives growth)
05:00 – How to track customer satisfaction (and what not to assume)
08:00 – “One oh sh*t = 3 attaboys” and the power of perception
10:30 – Why employee turnover kills retention—and what to do about it
14:00 – Training, supervision, and operational efficiency: a retention game
17:00 – Planning your future vision: short-term vs. long-term
24:00 – Goal setting: how to actually move the needle
27:00 – Why “writing it down” is your business advantage

📌 Resources:

• ➡️ Catch up on Part 1: Business Planning Simplified
• ➡️ Watch Part 2: Sales & Marketing Planning That Works
• ➡️ Subscribe to The Profitable Cleaner to never miss an episode!

🔗 Where to Find Your Hosts

• Sharon Cowan, CBSE – LinkedIn | Facebook | Instagram
• Mark Anderson – LinkedIn
• Ed Selkow – CleaningProphets.com

About Polishing Profits

Polishing Profits is hosted by three of the most respected and experienced leaders in the janitorial industry: Mark Anderson, Sharon Cowan, and Ed Selkow.

With over 140 years of combined experience, they’ve built and scaled commercial cleaning companies, coached hundreds of owners, and helped countless teams go from stuck to thriving.

Each episode brings you real stories, real strategies, and practical tools to build a cleaning business that actually works.

Produced by The Profitable Cleaner Network.

Text Our Community JOIN today

Support the show

Success in sales isn’t just about strategy — it’s about mindset, discipline, and staying grounded in what actually matters.

In this episode, James sits down with Brian Reimer, Regional Sales Director in the cybersecurity space (Cato Networks) and long-time enterprise closer, to break down what it really takes to win million-dollar deals without losing yourself in the process.

Brian opens up about:

• His approach to enterprise sales cycles
• How his faith and family keep him anchored
• Why he chose people and purpose over prestige
• What most reps get wrong about long-term follow-up
• And the real reason your energy matters more than your pitch

If you're trying to close bigger commercial cleaning contracts, stay patient through long sales cycles, or balance personal growth with business pressure — this episode will hit home.

Whether you run a $500K company or manage a team of 200, this one’s for the leaders playing the long game.

💡 What You’ll Learn:

• ✅ How to show up when deals take 12–36 months to close
• ✅Why most people quit right before the breakthrough
• ✅How faith, family, and energy play into long-term success
• ✅Why relational equity outperforms short-term tactics
• ✅The mental edge that separates 6-figure from 7-figure closers

⏱️ Episode Breakdown:

(00:00) – Meet Brian Reimer
(01:00) – Redefining Success Through Faith & Gratitude
(04:50) – Finding Joy in Work (Even in Sales)
(06:30) – How Sales Found Him + Learning From His Mom
(10:45) – Selling Cybersecurity & Long Enterprise Sales Cycles
(14:00) – Staying Engaged Without Burning Out
(17:50) – Why Relationships Trump Sales Scripts
(20:30) – Making the Leap: Leaving a Dream Job for the Right One
(24:30) – The Right Sales Habits = The Right Outcomes
(27:00) – Personal Growth, Energy, and How to Prepare
(30:55) – What Most Sales Reps Forget
(33:00) – Personal Routines That Power Professional Results
(36:00) – Teaching His Kids Faith, Hustle, and Sales
(41:15) – Why You Have to Outlast Everyone Else
(44:00) – Closing Thoughts on Life, Leadership, and Legacy

💼 Want to Work With Brian?

• 🔗 Connect on LinkedIn →https://www.linkedin.com/in/briancreimer/
• 📍 Based in Denver, CO –https://www.catonetworks.com/

💼 Our Trusted Partners:

✅ uSource: All-in-one hub for the facility maintenance industry – Start Free Trial

✅ Campos Law: Legal partner for cleaning companies – Book a Call

✅ Team Engine: Hire, communicate, and manage your workforce – Learn More

✅ Swept: Janitorial software that scales with you – Check it Out

🙌🏼 Join Our Community:

• 🚀 Private Facebook Group: The Profitable Cleaner Community
• 📈 Profit Advisory Board: Business Growth Community

Text Our Community JOIN today

Support the show