Morgan Hamon is a CPA and partner at Eisner Amper, bringing over 20 years of experience helping dental practices take control of their finances, increase profitability, and navigate complex tax strategies. As the former president of HDA Accounting Group, which he co-founded with his father after transitioning from an 11-year career as a Navy F-18 pilot, Hamon built a firm that grew to serve over 900 dental practices across all 50 states. Following a strategic merger with one of the top 20 accounting firms in the country, he now leads EAG Dental Advisors as a subsidiary of Eisner Amper, continuing his mission to help practice owners make smarter financial decisions. His unique approach focuses on monthly practice profitability analysis rather than just tax preparation, emphasizing revenue optimization before expense management to help dentists achieve their business goals of making a nice living, maintaining control over their professional lives, and building appreciating assets.

In this episode…

Are you feeling like you’re working harder in your practice than ever but not seeing the financial results you deserve? Many dental practice owners experience the frustrating disconnect between clinical productivity and actual profit, often assuming they must be overspending somewhere when the real issue lies elsewhere. What if the key to improving practice profitability isn’t cutting expenses, but rather optimizing the revenue side of the equation?

According to Morgan Hamon, CPA and partner at Eisner Amper, most dental practices struggling with profitability have a revenue problem, not an expense problem. With experience serving over 1,000 dental practices, Hamon emphasizes that successful seven-figure practices should maintain profit margins of 35-40%, and when they fall short, the issue typically stems from not producing enough, not scheduling efficiently, not charging appropriately, or not collecting what’s owed. His diagnostic approach examines accounts receivable monthly, fee structures, and operational effectiveness before diving into expense analysis. Hamon’s philosophy centers on helping dentists achieve their real business goals: making a nice living, maintaining control over their professional lives, and building appreciating assets—not just filing tax returns.

In this episode of The Marketing32 Show, host Brett Allen interviews Morgan Hamon about taking a comprehensive approach to dental practice financial health. They explore the critical profit margin benchmarks for different practice sizes, why revenue optimization often trumps expense reduction, and how marketing budgets should scale based on practice phase and growth goals. Hamon shares insights from his unique journey from Navy pilot to dental industry CPA and explains why he believes accounts receivable management is the most important administrative function in any practice.