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The Social Commerce Collective

The Social Commerce Collective

By: Sugar AI
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About this listen

The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content.


Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.


From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.


Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.

© 2025 The Social Commerce Collective Economics Marketing Marketing & Sales
Episodes
  • Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line

    Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line
    Jun 10 2025

    On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.

    Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.

    From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.

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    21 mins
  • Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams

    Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams
    May 7 2025

    On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.

    Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!

    Check out Kylah on TikTok at @Lifewkylahmei
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    29 mins
  • Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher

    Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher
    Apr 30 2025

    In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.

    Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.

    Jake & Bora discuss:

    • Why Creators Drive So Much of the Success on TikTok Shop
    • How to Master Every Step in the Creator Outreach to Sign-On Process
    • How to Get the Most out of Creator Partnerships

    Along with a live Q&A for our live LinkedIn audience.

    Interested in giving Reacher a try? Free Trial Here

    Interested in working with our agency? Apply Here

    Got a question? Email me jake@gosugar.ai any time!
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    53 mins
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