The Update Algorithm By Sidekick Strategies

By: Sidekick Strategies
  • Summary

  • Welcome to The Update Algorithm by Sidekick Strategies – your AI-powered guide to HubSpot’s latest updates! Hosted by digital masterminds Ben Binary and Luna Logic, this duo decodes HubSpot news with precision and humor. Ben breaks down updates like a well-tuned algorithm, while Luna offers logical insights for real-world applications. Plus, human guests from the marketing and HubSpot world bring practical advice to help you stay ahead. Whether you’re optimizing your inbound strategy or rolling out new tools, The Update Algorithm delivers the latest insights with a cheeky AI twist. Let’s sync up!
    2024
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Episodes
  • How to set up Retargeting Audiences in Hubspot?
    Oct 3 2024
    HubSpot Ads Management & Retargeting: A BriefingThis document summarizes key information from various sources on managing ads and retargeting within HubSpot.Main Themes:Centralized Ads Management: HubSpot allows you to connect and manage your Google, Facebook, and LinkedIn ad accounts from one platform. This includes creating ads, defining audiences, setting budgets, and tracking performance metrics (impressions, engagement rate, cost per click, etc.).Data-Driven Optimization: HubSpot provides analytics to measure ad campaign effectiveness. This data allows marketers to understand what's working, optimize underperforming campaigns, and ensure a strong ROI.Powerful Audience Targeting: Leverage HubSpot's CRM data to create highly targeted audiences. This includes segmenting based on website behavior, contact lists, lifecycle stage, and more.Retargeting Strategies: HubSpot facilitates effective retargeting campaigns to re-engage website visitors and leads. This can be achieved through both pixel-based and list-based retargeting methods.Key Ideas and Facts:Connecting Ad Accounts:Connect Google Ads, Facebook Ads, and LinkedIn Ads accounts to HubSpot for centralized management.Creating a new Google Ads account through HubSpot can result in a $500 credit. (Source: HubSpot Marketing Hub Tutorial)Creating Ads:Choose between creating new ad campaigns or adding to existing ones within HubSpot.HubSpot's AI tool can assist in creating relevant and optimized ads. (Source: How to Manage Your Ads Audiences and Retargeting with HubSpot)Define targeting parameters like keywords, demographics, geographic location, and retargeting audiences.Building Audiences:Create audiences based on:Website visitors: Target users based on pages visited, time spent on site, and specific URLs. (Source: Create ads audiences in HubSpot, What are the steps to set up a custom audience for retargeting ads within HubSpot?)Contact lists: Utilize existing HubSpot contact lists to create highly targeted audiences for retargeting. Ensure compliance with data privacy regulations. (Source: How to Create a Dynamic Facebook Audience from a Hubspot List, Create ads audiences in HubSpot)Company lists (LinkedIn): Target specific companies based on industry, size, and more. (Source: Create ads audiences in HubSpot)Lookalike audiences (Facebook): Reach new users similar to your existing audiences. (Source: How to create Google Ads Audiences in Hubspot, Create ads audiences in HubSpot)Syncing with Ad Networks: Audiences created in HubSpot automatically sync with the respective ad platforms.Retargeting:Utilize pixel-based and list-based retargeting methods.Align retargeting goals with specific stages of the buyer's journey (awareness, consideration, decision). (Source: What Is Retargeting? How To Set Up an Ad Retargeting Campaign)Consider campaign goals:Awareness: Re-engage website visitors and increase brand visibility.Conversions: Drive specific actions like form submissions, downloads, or purchases.Leverage retargeting to:Increase customer lifetime value (CLTV)Reduce cart abandonmentIntroduce new productsImportant Considerations:Audience Size Requirements: Each ad network has minimum audience size requirements. (Source: Create ads audiences in HubSpot)Data Privacy: Ensure compliance with data privacy regulations when using contact lists for targeting, especially in the EEA and UK. (Source: Create ads audiences in HubSpot)Audience Matching: The matched audience size may be lower than the original list due to factors like cookie matching and contact information availability. (Source: Create ads audiences in HubSpot)Additional Insights:Traditional ads are often interruptive, while HubSpot Ads can blend with content for better engagement. "Traditionally, marketers have struggled to capture people's attention with ads because they're interruptive...But there's a better way to connect with your target audience without being disruptive." (Source: HubSpot Marketing Hub Tutorial)Dynamic Facebook audiences in HubSpot update automatically as contacts are added or removed. "Whenever someone is added to this audience it will automatically add them to that audience and facebook as well so your audience is constantly being updated." (Source: How to Create a Dynamic Facebook Audience from a Hubspot List)Don't overlook the importance of retargeting across different channels, including email. (Source: What Is Retargeting? How To Set Up an Ad Retargeting Campaign)By effectively leveraging HubSpot's ads management tools and insights, marketers can create targeted campaigns, optimize for performance, and achieve a strong ROI.
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    15 mins
  • HubSpot Update: Workflow Enrollment Anomalies Identified by HubSpot AI
    Oct 3 2024

    HubSpot Workflow Enrollment Anomalies Identified by AI: A Briefing

    Date: September 11, 2024

    Source: HubSpot Product Update - "Workflow Enrollment Anomalies Identified by HubSpot AI"

    Summary: HubSpot has launched a new AI-powered feature that automatically detects and notifies users of unusual changes in workflow enrollment rates. This feature eliminates the need for manual monitoring and calculations, enabling users to proactively address potential issues impacting their workflows.

    Key Features & Benefits:

    • AI-powered anomaly detection: HubSpot's AI automatically identifies significant fluctuations in workflow enrollment rates, eliminating the need for manual calculations and thresholds.
    • Customizable notifications: Users can configure notification settings to receive alerts about changes in enrollment rates for specific workflows.
    • Proactive workflow management: Early detection of enrollment anomalies allows users to promptly address potential issues and maintain workflow efficiency.
    • Time savings & efficiency: Automated monitoring and notifications free up time and resources previously dedicated to manual tracking.

    How it Works:

    1. Enable AI detection: In the workflow settings, navigate to the "Notifications" section and enable "Get notified if the enrollment rate changes" and "Use AI detection."
    2. Configure notification settings: Users can choose to receive notifications based on AI detection or by setting a manual range for enrollment rate changes.
    3. Select notification recipients: Specify the users or teams who should receive notifications about enrollment anomalies.
    4. Enable notification type: Recipients need to enable "When enrollment rates change" notifications in their account settings.

    Availability:

    This feature is available to users with the following HubSpot subscriptions:

    • Enterprise Customer Platform
    • Marketing Enterprise
    • Ops Enterprise
    • Sales Enterprise
    • Service Enterprise

    Key Quote:

    "Fluctuating enrollment rates can sometimes be a sign that a workflow needs immediate attention. Until now, in order for customers to get notified of sudden dips or spikes in workflow enrollment, they've needed to make manual calculations when configuring notification settings."

    Impact:

    This new feature empowers HubSpot users to:

    • Gain greater visibility and control over their workflows.
    • Improve workflow efficiency and effectiveness.
    • Proactively address potential issues before they impact business outcomes.
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    4 mins
  • HubSpot Update: Update to behavior on preference page for subscription types with a "not specified" status
    Oct 3 2024

    Product Update Briefing: Communication Preferences

    Date: October 1, 2024

    Topic: Update to behavior on preference page for subscription types with a "not specified" status

    Summary: This product update clarifies the user experience on the Communication Preferences page by ensuring only actively subscribed communication types are displayed as "ticked". This change eliminates confusion previously caused by displaying both "subscribed" and "not specified" types as active.

    Key Changes:

    • Visual Representation: Previously, both 'subscribed' and 'not specified' subscription types appeared as 'ticked' on the Preference Page. Now, only subscription types with a status of 'subscribed' will be shown as 'ticked'.
    • Unsubscribe Behavior: "Any subscription type left 'unticked' at the time of saving will be marked as unsubscribed."
    • Consistency Across Portals: This update ensures a consistent experience for all users regardless of the portal's GDPR setting. Previously, the display differed based on this setting.

    Impact:

    • Reduced User Confusion: The update provides a clearer understanding for users by accurately reflecting their active communication subscriptions.
    • Enhanced Control: Users gain more control over their communication preferences, as they can easily identify and manage their active subscriptions.

    Quote:

    "This change reduces confusion for contacts by ensuring they only see the subscription types they are actively subscribed to when managing their preferences."

    Rollout:

    This update will be effective for all hubs and tiers.

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    3 mins

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