In this episode, Kendra unpacks the pricing mistakes that silently hold many coaches back from building a thriving business.

From undercharging and hourly rates to unclear offers and outdated pricing, she breaks down why these missteps hurt both your income and your client results. You’ll learn how to simplify your pricing, transition to packages, and introduce higher-ticket offers that reflect your expertise.

Plus, Kendra shares practical tips for confidently handling objections and knowing when—and how—to raise your prices to keep pace with your growth.

These are the 7 mistakes:
Mistake #1: Charging Too Little (02:41)
Mistake #2: Hourly Pricing (04:55)
Mistake #3: Not Having a Premium Offer (08:07)
Mistake #4: Confusing Pricing Options (09:46)
Mistake #5: Not Raising Prices (11:29)
Mistake #6: Arbitrary Pricing (12:34)
Mistake #7: Handling Pricing Objections (14:39)

Listen to the full episode for Kendra's insights on each mistake.


Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra shares her insights on why so many health coaches struggle to stay fully booked—and why it has nothing to do with the social media algorithm.

She breaks down five key mistakes holding coaches back: targeting too broad a niche, lacking a signature method that sets them apart, failing to generate high-quality leads through email, using weak or inconsistent sales strategies, and creating content that grabs attention but doesn’t attract the right clients.

Kendra shares practical advice on how to tighten your niche, develop a standout approach, and refine your marketing so it actually drives bookings.


The reasons preventing you from being fully booked out:

• Reason #1: Your Niche is Too Broad (03:57)
• Reason #2: Unique Methodology (12:42)
• Reason #3: Quality Leads (15:04)
• Reason #4: Selling Strategies (20:12)
• Reason #5: Content Strategy (23:10)

Listen to the full episode for a deeper look at each reason.

Resources mentioned:

10 Posts Types to 10x Your Social Sales: https://go.kendraperry.net/10-post-types

Niche Workbook: https://go.kendraperry.net/niche-workbook

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode Kendra gets real about the online coaching world and what’s actually working right now.

She talks about how a flood of competition and tighter wallets are making it harder to stand out—and why traditional marketing isn’t enough anymore. To thrive, you’ll need stronger lead generation, better long-form content, and more personal connection points like sales calls.

Kendra also shares why it’s time to rethink your webinars, invest smarter in ads, and double down on building real trust with your audience.

In this episode:

• Shifts in Online Marketing Landscape
• Market Evolution and Current Challenges
• Modern Buyer Psychology
• The New Marketing Requirements in 2025
• Why Sales Calls are Making a Comeback
• Social Media Reality Check

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Episode 272: Is Long Form Content Dead?

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy