The Web Design and Marketing Diaries

By: Victoria Berry | The Pier Collective Web Design Studio
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  • Summary

  • The Web Design and Marketing Diaries with host Victoria Berry is here to help you understand how to apply effective digital marketing techniques in your business. Whether you have been in business for years or just starting out, if you want to learn more about the techniques successful entrepreneurs use to grow and nurture their audience, tap in.

    Visit us online anytime at https://www.thepiercollective.com
    © 2024 The Web Design and Marketing Diaries
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Episodes
  • EP 1.06 | Intro to Email Marketing

    EP 1.06 | Intro to Email Marketing
    Sep 20 2024

    On this episode of The Web Design and Marketing Diaries, we talk about email marketing, what it is and how to get people on your email list.

    Starting an email list is one of the best things you can do for your business, especially early on. Unlike social media where you're at the mercy of the algorithms, you actually own your email list, and people actually asked to be there! Listen in as I talk about the importance of having an email list, strategies to fill it with engaged subscribers, and what to do once they're actually on your list.

    -------------------------------
    Visit us online

    Let's Get Social:
    Facebook | Instagram | YouTube | Threads

    Ready to get started on your website?
    Start here --> Download our FREE Website Planning Guide

    Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
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    27 mins
  • EP 1.05 | Website Strategy Discussion with Angela Payne

    EP 1.05 | Website Strategy Discussion with Angela Payne
    Aug 30 2024

    On this episode of The Web Design and Marketing Diaries, I talk with entrepreneur, Angela Payne, owner of Grade 13 Financial Solutions.

    What started as a conversation about landing pages turned into a mini-coaching session where we discussed strategies for her online success, providing spaces for growth for minority entrepreneurs, the importance of identifying your target audience, and so much more.

    I really enjoyed talking with Angela and giving her some strategies to think about as she works to grow her business.

    Listen in and enjoy this special episode!

    Connect with Angela online:
    Website: Grade 13 Financial Solutions
    Socials: Facebook | Instagram | TikTok
    Email: info@grade13fs.com

    -------------------------------
    Visit us online

    Let's Get Social:
    Facebook | Instagram | YouTube | Threads

    Ready to get started on your website?
    Start here --> Download our FREE Website Planning Guide

    Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
    Show More Show Less
    43 mins
  • EP 1.04 | How to Create a Top Tier Homepage

    EP 1.04 | How to Create a Top Tier Homepage
    Jul 25 2024
    Welcome to another episode of The Web Design and Marketing Diaries, where we empower small business owners to thrive in the digital world. Today, we're diving into the heart of your online presence – your home page. Your website's home page is often the first impression potential customers get of your business, and it's crucial to get it right.

    In this episode, we’ll break down the essential elements that make a home page effective and engaging. From crafting a compelling headline to optimizing for mobile devices, we'll cover everything you need to know to ensure your home page captivates visitors and encourages them to take action.

    Here’s what we’ll discuss:

    • Compelling Headlines and Subheadlines: How to grab attention and clearly communicate your value.
    • Hero Images and Videos: The power of visual elements in making a strong first impression.
    • Clear Calls to Action (CTAs): Guiding visitors towards the next step.
    • Overview of Services or Products: Informing visitors quickly about what you offer.
    • Navigation Menus: Designing intuitive and user-friendly navigation.
    • Social Proof: Using testimonials and reviews to build trust.
    • Contact Information: Making it easy for visitors to get in touch.
    • Value Proposition: Highlighting why visitors should choose you.
    • Responsive Design: Ensuring your site looks great on all devices.
    • Advanced Tips: SEO optimization, loading speed, and analytics tracking.
    Whether you’ve DIY’ed your website or it’s been a while since your last update, this episode is packed with actionable tips to help you transform your home page into a powerful tool for your business.

    Tune in and learn how to create a home page that not only looks great but also drives results. Don’t miss out on these valuable insights that can take your website to the next level.

    Links mentioned in this episode:
    Sign up for a Website Review: https://www.thepiercollective.com/website-review/
    Download the Website Planning Workbook: https://learn.thepiercollective.com/website-planning-workbook


    Are you struggling with an outdated website that doesn't attract your ideal buyers? Schedule a consultation with me so you can finally have a modern, on-brand, mobile-friendly website that delivers a great first impression.

    -------------------------------
    Visit us online

    Let's Get Social:
    Facebook | Instagram | YouTube | Threads

    Ready to get started on your website?
    Start here --> Download our FREE Website Planning Guide

    Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
    Show More Show Less
    34 mins

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