The secret to Nintendo's success cover art

The secret to Nintendo's success

The secret to Nintendo's success

Listen for free

View show details

About this listen

 Nintendo has been a titan in the video game industry for decades, but that wasn't always the case. At its very core, Nintendo sees itself as a toy company which is evident in its products from the Nintendo Entertainment System (NES) to the Nintendo Switch 2.

Today on the show, we explore Nintendo's history and examine how a small playing card company in Japan became a multimedia giant.

Related episodes:
Forever games: the economics of the live service model
Designing for disability: how video games become more accessible
The boom and bust of esports
Work. Crunch. Repeat: Why gaming demands so much of its employees
Video Game Industry Week: The Final Level

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy
No reviews yet