• TransUnion Business Insights

  • By: TransUnion
  • Podcast

TransUnion Business Insights

By: TransUnion
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  • Summary

  • Get an insider’s view into data, business strategies and trust. In each episode, industry experts join us to discuss key talking points in the world of technology. We’ll share new insights and perspectives on topics, such as how fraud is challenging FinTech growth; ways to develop award-winning, consumer-centric lending platforms; or the product set needed to optimise customer onboarding. You’ll learn more about the inner workings of TransUnion — one of the world’s leading insights and analytics companies — and how we bring our purpose of Information for Good® to life for individuals and communities.
    © 2024 TransUnion Business Insights
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Management Economics
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Episodes
  • A New Dimension of Data: How Geodemographic Data Can Enhance Marketing Outputs

    A New Dimension of Data: How Geodemographic Data Can Enhance Marketing Outputs
    Aug 16 2024
    In this episode, Josh Gunnell, Director E-commerce and Partnerships, sits down with Ayelet Palmore, Director of Product Marketing for Marketing Solutions business at TransUnion in the US, to discuss how cutting-edge insights can inform marketing data strategies and influence campaigns. With a wealth of adtech experience acqired from client-side and agency roles and a deep knowledge of the marketing ecosystem, Ayelet is currently responsible for bringing TransUnion's marketing products to market in the US and is well placed to offer an experts perspective on how data can be best leveraged as part of a marketing strategy. The main focus of this episode is CAMEO, TransUnion’s geodemographic and audience segmentation marketing tool and the consumer insights it offers marketers. Recently rebuilt for UK businesses, CAMEO (and similar solutions) can add value to marketing and brand teams through multiple use cases including: * informing and building customer personas * information and insights that can help shape marketing strategies and messaging * sizing and targeting audiences Further talking points include how first or third-party data and cutting-edge technology can help messages be delivered to the right audience at the right time throughout the campaign lifecycle, the rapid changes occurring in the adtech space (with Ayelet providing an insight into both what is happening in the US market and globally) and an explanation of what good quality, future-proofed data looks like. *For more information: * * Explore and demo CAMEO (https://www.transunion.co.uk/product/cameo) * Read the Ultimate Unified Identity eBook Today's Data-Savvy Marketers Need (https://www.transunion.com/ebook/unified-identity?atvy=%7B%22219652%22%3A%22With+Thumbnail%22%7D) *
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    23 mins
  • Credit Week Recap and Data Solutions Fit for the Modern Economy Discussion

    Credit Week Recap and Data Solutions Fit for the Modern Economy Discussion
    Jul 12 2024
    Caroline Fowler, Director of Product – Consumer Interactive, TransUnion, holds the mic for this episode and is joined by colleagues, Dennis Bishop and Glyn Cowlishaw. Dennis is an expert in credit data, whilst Glyn advises our customers on fraud and identity solutions. The show starts with a discussion of Credit Week (Credit Strategy's new flagship event) which took place this June. Each contributor picks out their own highlight from the event and explains why this example resonated with them. The conversation moves on to the development of data solutions attuned to current consumer and business needs. Glyn talks about the spikes we are seeing in different fraud types (as documented in our 2024 Omnichannel Fraud Report) and the opportunity to educate consumers better around fraud risk and online safety. Dennis discusses the current economic situation, consumer sentiment and advances in affordability data in the form of trended affordability and how that helps businesses tailor their approach to individual consumers. We wrap by shining a lens on product innovation. We explore how NPD can create more good consumer outcomes during the lending experience and how fraud and identity solutions (such as document verification and biometrics) can help businesses keep pace with criminals and authenticate more good customers vs stopping the fraudsters and support streamlined reauthentication processes that strengthen the customer experience.
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    38 mins
  • Understanding and Countering Financial Crime feat. Tony Sales (We Fight Fraud)

    Understanding and Countering Financial Crime feat. Tony Sales (We Fight Fraud)
    Jun 19 2024
    Our Omnichannel Fraud Report 2024 (https://www.transunion.co.uk/lp/fraud-report-2024) combines insights from TransUnion’s global device database (that uses intelligence from billions of transactions originating from over 40,000 websites and apps to protect digital transactions) with consumer research. With contributions from fraud and identity experts, the report offers readers a unique and insightful perspective into the volumes of risky transactions occurring within different industries and the activities employed by fraudsters both in the UK and globally. Alongside this are observations and commentary on approaches and solutions that can counter these threats. To pick over some of the key trends and themes identified, host Harriet Sloan (Head of Fraud Analytics at TransUnion UK) sits down with Tony Sales (Co-Founder and Head of Innovation at We Fight Fraud) and** Nick Dumonde (Head of Market Strategy – Insurance at TransUnion UK).** Tony - formerly ‘Britain's greatest fraudster’ - is a leading authority on social engineering, fraud and cybercrime and offers a unique perspective into the world of fraud and scam prevention. He has seen how criminals have moved from targeting businesses to consumers and the influence economic conditions have had on vulnerable consumers. Topics covered include the black market for ghost broking and insurance fraud, the danger money muling poses to the financially vulnerable, the importance of effectively educating consumers to spot scams and the threats posed and solutions offered by emerging technology including artificial intelligence. References: * The '40% of all crime is fraud' quoted by Tony Sales is cited from numerous sources including https://thefintechtimes.com/which-recommends-a-fraud-minister-to-tackle-40-of-uk-crime-fraud/
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    27 mins

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