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In this heart-opening episode, Rod Neuenschwander, co-founder of GIFT·OLOGY, shares how a simple idea—strategic gifting—evolved into a movement that’s reshaped how businesses build meaningful connections. From his early days selling Cutco knives to co-creating a brand rooted in generosity, Rod brings humor, humility, and hard-won wisdom to the mic.

You’ll hear how GIFT·OLOGY weathered challenges, including the heartbreaking loss of co-founder John Ruhlin, and how staying aligned in values kept their mission alive.

🎧 If you're ready to build a business that balances generosity with profitability—and relationships with ROI—this episode is for you.

Key Takeaways

• The essence of a heart-led business
• The inception and evolution of Giftology
• The power of relationships in business success
• Strategies for balancing generosity with profitability
• The impact of strategic gifting on customer and partner relationships
• Navigating the challenges of entrepreneurship with a focus on values and vision
• The legacy of co-founder John Ruhlin and the future of Giftology

About the Guest

Rod Neuenschwander is the co-founder of GIFT·OLOGY and the best friend and business partner of the late John Ruhlin, founder of the Giftology movement. He oversees and directs the strategic objectives of the Ruhlin Group. Featured in Forbes and Business Insider, Rod has helped founders generate over $30M by building meaningful relationships that drive growth. As Chair of Malone University’s Board of Trustees, he’s passionate about faith, legacy, and creating an impact that lasts for generations.

Additional Resources

• Website: www.giftology.com
• LinkedIn: www.linkedin.com/in/rod-neuenschwander-148467326
• Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

Explore the Dialogue’s Treasures: Tap here to delve into our conversation: https://tinyurl.com/rod-neuenschwander

Up Next: Join Edward Feldman on an enlightening journey as he redefines holistic healing. A seasoned NJ-licensed chiropractor, Edward combines expertise in Feldenkrais, craniosacral biodynamics, and nutrition response testing to offer a comprehensive approach to client care.

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