It's our lucky day with this episode!Being a passionate proponent of direct bookings, working with hundreds of companies with their strategy and websites this topic, of course is my favourite. But I like to get all angles. I love to hear what everyone else is doing. What is working, what isn’t? I love nothing more than getting insights from other prominent players that are doing similar things. This week, we get on the line with one of the most prominent marketing and book direct companies in Australia, and talk to their CEO Matthias Dybing and we share our insights and experiences. If you are interested to hear about the latest happenings in the world of marketing and direct bookings, this episode is a must-listen. In this latest episode, we dive into the intricacies of driving direct bookings, which we know is critical for the long term of your business. Direct bookings not only help in reducing dependency on OTAs but also build stronger customer relationships and loyalty. This episode promises valuable insights that could significantly impact your strategy.My conversation with Matthias Dybing explores why focusing on direct bookings is not just a trend but a strategic move that could redefine your business’s success. Matthias, a leading expert in marketing, technology and revenue management, shares practical strategies and insights that will help you understand how to optimise your direct booking channels, improve your website’s effectiveness, and build stronger relationships with your guests.SHOW LINKS:Nuvho: https://nuvho.comFull Episode Access:#DirectBookings #AccommodationSuccess #RevenueManagement📋 In this episode, we discuss:00:00 - Introduction with Matthias Dybing07:28 - Importance of Top Funnel Visibility13:16 - Understanding Consumer Booking Behavior16:16 - Building Long-Term Relationships for Growth19:36 - Optimising Guest Experience for Direct Bookings20:00 - Role of Google and OTAs in Booking21:08 - Decoding OTA Ranking and Algorithms25:44 - Benefits of Length of Stay Promotions29:46 - Impact of Reviews on Trust and Rankings39:33 - Designing an Effective Booking Website▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.
