Episodes

  • Forest Gump: How to jumpstart a small business brand.
    Jun 22 2023

    Join us this week as we dive into the captivating world of 'Forrest Gump' and explore the valuable lessons it holds for starting your brand journey. Discover the power of storytelling, crafting a strong brand perception, and building a thriving community around your business. Tune in for actionable insights and inspiration!

    This podcast is produced by Romulus Dynamics and Neuron. Neuron empowers small businesses through expert neuromarketing analysis and customer-centric design. From marketing strategy to elevating customer experience, we deliver exceptional results and dedicated customer service.

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com


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    27 mins
  • The Terminator & a better way to use AI for your business
    May 31 2023

    Step into the futuristic world of The Terminator as we embark on a groundbreaking mission. Join us as we take on a challenge from SKYNET itself to bring AI into households.

    Can we succeed in this monumental task? In this episode, we'll delve into the importance of AI, explore the current state of artificial intelligence, and discuss the critical need for efficient processes. Prepare to be enlightened as we uncover the potential of AI and the impact it can have on our daily lives. Don't miss out on this captivating episode that promises to leave you pondering the future of technology and the boundless possibilities it holds!

    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus Dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus Dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    33 mins
  • Tintin - It's just a "conspiracy"
    Apr 3 2023

    Welcome to an exciting new episode of our podcast! Join us as we embark on a thrilling adventure in the world of Tintin, where we'll unravel the secrets of storytelling and delve into the realm of personal branding. Discover how Tintin's captivating tales have captured the hearts and minds of millions, and learn how you can apply the art of storytelling to elevate your personal brand.

    Tune in as we explore the power of narrative and unlock the key elements that make a brand truly memorable. Get ready to unleash your storytelling prowess and leave a lasting impression in this captivating episode you won't want to miss!

    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    21 mins
  • Rocky: Pricing Psychology for Rocky's gym clothes
    Mar 27 2023

    Get ready to step into the world of Rocky as we dive into the fascinating realm of Pricing Psychology.

    Discover the secrets behind the art of pricing and learn how it influences consumer behavior. Tune in to unravel the mysteries of effective pricing strategies and gain insights that can transform your business. Don't miss out on this captivating episode that will leave you with a fresh perspective on the power of pricing.

    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    18 mins
  • John Wick: It's just puppy marketing!
    Mar 20 2023

    This week’s episode takes place in the world of John Wick.

    In this episode, we will discuss how John can set himself apart as a brand from the other hitmen.

    You will learn:

    • How to set a brand apart
    • How to focus on value

    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    21 mins
  • Inception: Selling Dreams and Effective Sales Copy
    Dec 19 2022

    This week’s episode takes place in the world of Inception.

    In this episode, we will discuss how to write copywriting effectively to boost CTR.

    You will learn:

    • How to write an offer and promise.
    • How to write pain and hope.
    • How to write for problems and solutions.
    • How to make a bang and grab attention

    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    39 mins
  • Mr Bean: Neuroscience behind selling a Mini
    Dec 12 2022
    This week’s episode takes place in the world of Mr Bean.

    In this episode, we will discuss how to grow small businesses or a club using the unconscious.

    You will learn the following:

    • Finding your market.
    • How to create a level of urgency.
    • Providing a parachute.
    • Importance of presentation.
    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    32 mins
  • Flight Club: The Math-ma-tit-ics Of The Subconscious
    Dec 5 2022

    This week’s episode takes place in the world of Fight Club.

    In this episode, we will discuss how to grow small businesses or a club using the unconscious.

    You will learn the following:

    • The first tips and tricks of neuro design.
    • Brand ambassadors and their importance.
    • Aligning vision and values to your goals.

    If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com

    If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com

    Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

    We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

    The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

    ***

    Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.

    The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.

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    39 mins