Usain Bolt: Sprinting into New Roles as Jamaican Ambassador and Business Mogul
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Usain Bolt: Sprinting into New Roles as Jamaican Ambassador and Business Mogul
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Usain Bolt is back in the headlines for more than just his legendary speed. Earlier this week, Outside Run reported that Bolt has officially become the Global Tourism Ambassador of Jamaica, a move he described as a natural evolution of his lifelong role representing his country. He recently filmed a new commercial to promote Jamaican tourism and is preparing for travel to meet diplomats and ambassadors abroad as part of these duties. Bolt was quoted saying that he has always felt pride in showcasing the culture and beauty of Jamaica, and now he feels even more empowered to give back as an official ambassador. In the same interview, he weighed in on the new landscape of track and field, expressing interest in the forthcoming World Athletics Ultimate Championship and acknowledging the increased influence of social media on up-and-coming athletes.
On the business front, YouTube coverage this week from a well-subscribed channel dissected Bolt’s $200 million empire in 2025, revealing fresh details about his financial ventures. His endorsement with Puma alone brings in $10 million a year, and his restaurant chain, Tracks and Records, now spans 15 countries. Bolt Mobility’s scooters continue to expand across Europe, and his telecom company, Bolt Mobile, reportedly leads in Jamaica. His rum brand is gaining traction, and his social media presence—now over 50 million followers—earns him up to half a million dollars per sponsored post. The video also led with intimate glimpses of Bolt’s private life: he married longtime partner Kasi Bennett privately in 2024, their family is thriving, and the pair now run the Bolt Foundation focused on youth empowerment in Jamaica.
July 5th saw the inaugural Barbados Grand Prix Athletics meet at the Usain Bolt Complex, an event that drew praise for its success and international attention. On Instagram, Bolt has made a splash as both a mentor and an entertainer. He teamed up with Agent Sasco to release a new single, highlighting his role as music producer. Another viral post showed Bolt racing a group of everyday runners in a lighthearted 100-meter dash, while elsewhere he was celebrated for inspiring messages about persistence and longevity in building a legacy, not just quick success.
There was also a remarkable mention on July 11 from a Paralympics-focused account, humorously suggesting Bolt served as a guide for a blind runner—a nod, it seems, to his continuing inspiration in adaptive sports, though no mainstream outlet corroborated an official guide role. Finally, sprinter Navasky Anderson posted about training on the Usain Bolt track in Kingston, citing the champion’s presence as a benchmark of greatness.
In short, Bolt’s week has been a whirlwind of new endorsements, high-profile public duties, social media flair, and reminders that even off the track, his influence is global, lucrative, and still growing.
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