In this episode of Earth Central, we have a special guest, John Rogers CEO and Founder of InvestConservation, who shares his mission of making conservation investable. John, originally an economist and banker, combines his passion for conservation with his expertise in finance to bring transformative capital to conservation projects.Key takeaways from this episode:

1. Making Conservation Investable: John explains the goal of Invest Conservation: to create market mechanisms that make conservation financially attractive.

2. Blockchain for Transparency in Carbon Markets: John discusses how blockchain technology is used to reduce overhead costs and enhance transparency in carbon markets. By standardizing documentation and legal processes, blockchain helps ensure that more funds reach conservation projects rather than being lost in administrative costs.

3. Transparency and Project Quality in the Voluntary Carbon Markets: The conversation emphasizes the importance of transparency and maintaining high project quality in voluntary carbon markets. John highlights the need for robust frameworks to avoid greenwashing and ensure genuine impact.

4. Challenges of Pre-Financing and Time-Consuming Project Developments: The podcast delves into the complexities and challenges of pre-financing and the time-consuming nature of developing conservation projects. Invest Conservation aims to streamline these processes to make them more efficient and effective.

5. Legal Threats and Risks in the Voluntary Carbon Markets: The discussion covers the legal risks faced by corporations in the voluntary carbon markets, including the threat of greenwashing lawsuits. John emphasizes the need for transparent and legally sound practices to mitigate these risks.

6. The Role of Corporate Capital in Driving Change: John highlights the transformative power of corporate capital in conservation. He discusses how companies can contribute to meaningful conservation efforts and drive change by investing in high-quality projects.For more detailed insights, listen to the full podcast episode!

Get in touch with us! Orbify's LinkedIn: https://www.linkedin.com/company/orbify Orbify's Website: https://orbify.com/ InvestConservation LinkedIn: https://www.linkedin.com/company/investconservation InvestConservation Website: https://investconservation.com/