What does it really take to turn passion into a profitable business?

In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line Limited, a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences.

In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real, actionable ideas.

This episode was conceived because Sarah Mei and Krista have observed how entrepreneurship is often romanticised resulting in new entrepreneurs suffering in private when they don’t know how to niche down and be creative about offering their products or solutions to their best customers.

Some entrepreneurs get emotionally attached to their passions but without generating revenue, no passion can sustain the entrepreneur.

Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.

In this episode, you’ll learn:

• Why passion alone isn't enough to build a business
• How to validate your business idea with prospective clients
• How to figure out what business you’d like to start
• How NOT to fall in love with your product or services
• How to identify your niche in a crowded market
• Practical tips for 9-to-5 professionals thinking of transitioning into entrepreneurship

Sarah and Krista also share some powerful thinking exercises for anyone who’s just left their job—or thinking about it—to get clarity on their next step.

Tune in now and discover how to turn your passion into purpose—and your purpose into a business that makes money!

This episode is sponsored by Redbox Studio.

Want to get your own podcast started? Check out Krista's brand new ebook all about starting an interview-style podcast.

Get the full show notes at WomenpreneurAsia.com

In today's solo episode, I speak about the power of storytelling in personal branding.

If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights!

I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing.

Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence.

What You’ll Learn in This Episode:

✔️ Why personal branding is more than just a logo—it's about perception.

✔️ How to craft your personal brand story in four simple steps.

✔️ Where to use storytelling in your business to maximize impact.

✔️ Overcoming imposter syndrome and showing up authentically.

✔️ Practical exercises to help you develop and share your story.

Action Steps:

✅ Write down three words you want people to associate with your brand.

✅ Answer the four key questions to craft your brand story.

✅ Choose one platform to start sharing your story this week.

✅ Reframe a limiting belief you have about visibility and replace it with a positive statement.

If you've enjoyed this episode, please subscribe to the podcast.

This episode is sponsored by Redbox Studio.

For the full show notes, visit Womenpreneur Asia.

Have you ever held back from asking because you feared rejection?

I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth—opportunities open up when you dare to ask.

In this episode, I share:

✅ How a simple “why not” mindset led me to unexpected opportunities

✅ The time I applied for a conference outside the stated age range—and got in

✅ How asking for help in Manila got me out of a tricky situation

✅ The life-changing lesson I learned from my mother’s passing

The worst that can happen? You get a no. But the best? A yes that changes everything.

🎧 Tune in and learn how to push past fear, embrace boldness, and start asking for what you want.

🚀 Want to take this further? I’m opening a small group coaching program for women who want to step into bigger opportunities. If you’re ready to break free from playing it safe, send an email to info@womenpreneurasia.com with the subject "Coaching" and I will keep you updated about my upcoming program.

This episode is sponsored by Redbox Studio.

For the full show notes, visit WomenpreneurAsia.com