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eCommerce Badassery

eCommerce Badassery

By: Jessica Totillo Coster
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About this listen

 Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.Copyright eCommerce Badassery All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 328. Your Products in ChatGPT? Here’s How Small Brands Are Already Showing Up

    328. Your Products in ChatGPT? Here’s How Small Brands Are Already Showing Up
    May 13 2025

    ChatGPT Is Getting Into Shopping. Here’s How to Make Sure Your Products Show Up

    Search is shifting… again. This time, it’s not Google leading the charge — it’s ChatGPT. In this episode, we’re diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours.

    Inside This Episode, You’ll Discover:

    • What ChatGPT’s new shopping feature means for eCommerce discovery

    • How to optimize your product pages so they show up

    • How gift guides (yours + others’) can fuel AI and search visibility

    • SEO strategies you can implement right now to future-proof your product visibility

    Key Takeaway: The way people discover products online is changing fast, and the brands that get found are the ones who optimize early. If you’ve been putting off SEO, this is your sign to get back on it, because it’s not dead...it’s just evolving.

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    Full Episode Show Notes

    http://ecommercebadassery.com/328

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    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    14 mins
  • 327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)

    327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)
    May 6 2025

    Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?

    In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win.

    Inside This Episode, You’ll Discover:

    • Why hyper-segmentation kills data and wastes time on small lists
    • How to balance beautiful email design with deliverability (hint: text emails still work!)
    • Smart testing strategies that actually give you answers
    • Easy, high-impact lifecycle campaigns to re-engage your list
    • How to tune out the noise and trust your own data

    Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.

    _______

    Full Episode Show Notes

    http://ecommercebadassery.com/327

    _______

    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    16 mins
  • 326. 76% of Consumers Think Online Shopping is BORING. Here's How YOU can Stand Out

    326. 76% of Consumers Think Online Shopping is BORING. Here's How YOU can Stand Out
    Apr 29 2025

    The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales

    Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely.

    In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers.

    From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience.

    Tune in to learn:

    • Why your customers feel disconnected when shopping online (and what to do about it)
    • How to recreate the in-store discovery experience in your digital store
    • Specific tools and techniques to reduce overwhelm while increasing discovery
    • Simple ways to create "happy accidents" that keep customers coming back
    • How to leverage customer data ethically for personalized experiences that feel magical, not creepy

    Don't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.

    _______

    Full Episode Show Notes

    http://ecommercebadassery.com/326

    _______

    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    21 mins
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