Have you ever heard the phrase, the customer is always right? 

If you've been in business for more than a few minutes, you know this couldn't be further from the truth. 

The customer is not always right. 

Sometimes they are lying, cheating, manipulative. 

And 

It Doesn't Matter 

When I owned the gun store, a young man named Cody walked in who wanted to purchase two handguns. 

I helped him choose the two pistols, completed the paperwork, and swiped his credit card for $1,295

A few weeks later, I received a letter stating this transaction was fraudulent. 

I remember thinking, "This guy really sucks at being a criminal. 

I have a photocopy of his driver's license, concealed weapons permit, and Social Security number."

I know where he lives, and I have evidence that he used a stolen credit to purchase two firearms… 

I decided to give Cody a call and allow him to pay for the firearms before I called the police.

Cody was apologetic and said he would come in the next day with cash to pay for the guns. 

The problem is that he never showed up. 

Day after day, I called, left voicemails, and sent text messages…. 

…threatening that if he did not bring me the cash, I would call the police and press charges.

After a week and a half, I decided to report the firearms stolen to Tampa Police. 

But before I took such extreme measures, I decided to send one more text to Cody.

"Please don't call the cops… I'll be there in 10 minutes with the money," Cody responded. 

When he arrived, he had an intimidated look on his face and said

"If I give you this money, do you promise not to call the police?" 

I gave him my word and took the money. 

A few hours later, I received a notification from Yelp that we received a new review. 

Cody left a 1-star review. 

"The owner is rude to his customers…"

He conveniently left out that he used a stolen credit card to purchase two firearms and then refused to pay me when I asked nicely. 

This negative review haunted me for years. No matter how hard I tried to explain what happened, potential customers only saw the one-star review and stayed away. 

This was when I discovered the POWER of a negative review, and I set out to never let it happen again. 

When we started Tampa Carry, our primary goal was to serve each student at the highest level, so they felt obligated to leave a 5-star review. 

Tune In To Hear The Five Reasons 5 Star Reviews Are Critical For Your Business 

In Fact, 

I will be holding a FREE training soon to teach you how to use social proof to turbocharge your income and rapidly grow your firearm training business… 

Are you ready to take your firearm training business to the next level? 

Yes! I Want To Learn How To Attract More Students And Grow My Business… 

That’s All I Have For Today So Until Next Time - KEEP MOVING FORWARD 

Ryan G. Thomas