Showing titles in Business Aspects

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists.

If you are a musician interested in earning a living outside the confines of the traditional music industry or someone within that industry who wants to expand your horizons and income, then this is the book for you. This easy to follow volume contains the blueprint for successfully mastering the unique and often nuanced world of the house concert performer.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

From Words to Music: How to Write Great Songs That Stick with Your Audience is a comprehensive guide that covers all aspects of creating and promoting music. The book is divided into three main sections: songwriting, performance skills, and navigating the business of music.

In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years.

Dream Like an Artist, Think Like an Accountant is a conversational and action-oriented book that will make you better at managing your business finances so that you can free up time, energy, and headspace to achieve more creatively. In short, this book does not try to change you. Leveraging the skills you already have, this book offers a masterclass in three core business management concepts.

This audiobook is a survival guide for emerging talent navigating the music industry and searching for a path to sustainability.

In their first book Get Signed In Sync, indie artists John Clinebell and Sonnet Simmons show you how to hire professional agencies to represent your songs for licensing opportunities in ads, TV, film, video games, and other media. Both former VPs at boutique agency Catch The Moon Music, John and Sonnet give you an inside look at how sync agencies sign new talent for pitching. You'll get the practical steps you need to connect and make deals with the pros who are in the best position to land you syncs that can pay well and increase your fan base.

With the advent of the internet, releasing music has never been easier. The playing field has been seriously leveled, and musicians no longer have to rely on the power of record labels to get their music to the masses. Unfortunately, while this presents some incredible opportunities, it also comes with one colossal inevitability—getting heard is nigh-on impossible. Unless, of course, you know how to cut through the noise. In this book, you'll find everything you need to know to launch a successful music career, even if you've no experience putting your music out to the masses.

Any music professional can tell you that there’s more than one way to have success in the music industry. Jermaine Morgan simply compiled 10 ways that by using your musical skills and resources, any up-and-coming or established musician can become a music success. Drawing from his own experiences working in the music industry, Jermaine shows that it’s possible to have a successful musical career without necessarily becoming famous.

The Musician's Map is a complete guide to building success in music. Whether you're just thinking about learning music, or you're already in the process of building a career; this book will help you. Musician's Map provides practical advice for musicians just starting out and musicians looking to get ahead and further their career. This book is a step-by-step guide that will save you years of time, thousands of dollars, and will make you a better musician.

For generations, record companies have dominated the music industry. Artists were unable to get their material to the masses without label backing, meaning that the path to stardom inevitably involved artists having to sign exploitative record contracts. These "record deals" were profoundly one-sided, and usually imposed brutal, predatory terms on artists. Fortunately, times have changed and artists no longer need labels. It is a new music business, and it is time for a new kind of music business book.

In It for the Long Run: A Musical Odyssey is Jim Rooney's kaleidoscopic firsthand account of more than five decades of success as a performer, concert promoter, songwriter, music publisher, engineer, and record producer. As witness to and participant in over half a century of music history, Rooney provides a sophisticated window into American vernacular music. Following his stint as a Hayloft Jamboree hillbilly singer in the mid-1950s, Rooney managed Cambridge's Club 47, a catalyst of the '60s folk music boom.

An easy guide to understanding the basics of Spotify, playlisting, and making money on streaming platforms, covering topics like utilizing Spotify for artists, choosing a digital distributor, Spotify best practices, the different types of playlists, the anatomy of a release, pitching music to playlists, marketing and promoting your new releases, managing royalties from streaming, and more. Also includes frequently asked questions, additional resources, bonus content, a glossary, and bonus tools to help you build an effective Spotify strategy for your record label!

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

Many guidebooks show you how to distribute your music online, but nothing will happen if it just sits in cyberspace without an effective promotional strategy. Strike the Right Chord is different than other guides: It enables you to achieve global success from your home computer. It allows you to take a do-it-yourself approach to establish yourself in the music world and get you started on the right path to reach your goals.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

The music world has changed, and there’s no coming back. The absolute majority of people now prefer to stream their favorite music, and 94 percent use playlists for this purpose. In fact, playlists replaced the radio, and now every artist has a chance to become a newborn music star just from a successful placement in a top Spotify or Apple Music playlist. But what do you need to become “playlist” worthy? What music do you need to record? And, most importantly, how do you get on such playlists?

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

Never be confused about music marketing again! This is the foundation upon which all your music marketing activities should be built.