Showing results by narrator "Matt Addis" in Business & Careers

The enthusiasm for and expectation of happiness are so widespread today that fundamental questions about it are often overlooked. For starters, the most basic question of all: where does happiness come from? Is it your brain - a mere concoction of chemicals or network of neurons? Is it in fact your gut? (Spoiler alert: yes. Sort of) Or is it external? Is it love or sex or money or success? And what are these doing to our brains anyway? In The Happy Brain, Neuroscientist Dean Burnett delves into our most private selves to investigate what causes happiness.

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.

Published to mark the 30th anniversary of the financial revolution known as Big Bang, Crash Bang Wallop tells the gripping story of how the changes introduced in the 1980s in the City of London transformed our world. Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London.

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

We are witnessing the emergence of ordinary people working together to solve big problems in all aspects of our society, rooted in a communal desire to make the world a better place in which to live: The student organizing a mass global protest, inspiring millions to take action. A school achieving great academic outcomes because of its commitment to diversity. The successful brewery giving customers the opportunity to become co-producers.

Early on in the Microsoft story, Bill Gates and other key executives met to decide how they would incentivize employees to make a charitable impact. The status quo was to offer a small percentage of your paycheck as a pretax deduction to a charity selected by your company. Microsoft decided to so something revolutionary instead. The Purpose Mindset tells the inside story behind how Microsoft built its culture of giving.

SEO for SME's will outline the entire process behind Search Engine Optimization for small to medium enterprises with a breakdown of its elements in simplified terms, as there are no hidden secrets or black magic to it - no matter what some companies may have you believe. All you need is some basic knowledge in the area and very quickly the mist will start to clear as this book helps you to become an expert too.