Showing titles in Computers & Technology

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.

PLAYING WITH REALITY explores the riveting history of games since the Enlightenment, weaving an unexpected path through military theory, biology, artificial intelligence, neuroscience, cognitive psychology, and the future of democracy. As neuroscientist and physicist Kelly Clancy shows us, games have been deeply intertwined with the arc of history. War games shaped the outcomes of real wars in nineteenth and twentieth century Europe. Game theory warped our understanding of human behavior and brought us to the brink of annihilation.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to smash those machines—on punishment of death—and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees.

The beauty of ChatGPT is that it does the heavy lifting for you, giving you all the time to focus on your full-time job, while your personal AI employee works round the clock to deliver results. This is the new realm of opportunities, where earning money is less of a grind and more of having your very own AI assistants. The only question is… are you ready to step into this future? This is the tech revolution you’ve been waiting for — leave the headaches of traditional businesses behind and let AI transform how you earn money today.

You can be incredibly productive with Azure without mastering every feature, function, and service. Learn Azure in a Month of Lunches, Second Edition gets you up and running quickly, teaching you the most important concepts and tasks in 21 practical bite-sized lessons. As you explore the examples, exercises, and labs, you'll pick up valuable skills immediately and take your first steps to Azure mastery! This fully revised new edition covers core changes to the Azure UI, new Azure features, Azure containers, and the upgraded Azure Kubernetes Service.

For most of human history the world was a magical and enchanted place ruled by forces beyond our understanding. The rise of science and Descartes's division of mind from world made materialism our ruling paradigm, in the process asking whether our own consciousness—i.e., souls—might be illusions. Now the inexorable rise of technology, with artificial intelligences that surpass our comprehension and control, and the spread of digital metaphors for self-understanding, the core questions of existence urgently require rethinking.

The world has never been so unstable. Now, more than ever, we need to understand our history, learn from our mistakes, and embrace science and technology as we push into the future. In his debut book, New Thinking: The Technology and Science That Transformed Our World, Dagogo Altraide of YouTube's ColdFusion breaks down the history of gamechanger breakthroughs in the world of science and technology that have shaped our modern world and will impact the future.

In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm.

In A Hacker’s Mind, Bruce Schneier takes hacking out of the world of computing and uses it to analyze the systems that underpin our society: from tax laws to financial markets to politics. He reveals an array of powerful actors whose hacks bend our economic, political, and legal systems to their advantage, at the expense of everyone else.

We are a minuscule part of an incredible continuum: a chain of events spanning 13.8 billion years, with an infinite future. But what does that future hold? And will we ever truly understand our cosmic home? The Universe In a Box is Andrew Pontzen's tribute to simulation - the remarkable fusion of technology and science that, over the last century, has allowed us to understand the distant past and far future of the universe.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan.

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

In Nuts and Bolts, award-winning engineer and broadcaster Roma Agrawal deconstructs our most complex feats of engineering into seven fundamental inventions: the nail, spring, wheel, lens, magnet, string and pump. Each of these objects is itself a wonder of design, the result of many iterations and refinements. Together, they have enabled humanity to see the invisible, build the spectacular, communicate across vast distances, and even escape our planet.

This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks.

AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.

Palo Alto is nice. The weather is temperate, the people are educated, rich, healthy, enterprising. Remnants of a hippie counterculture have synthesized with high technology and big finance to produce the spiritually and materially ambitious heart of Silicon Valley. It is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system. In Palo Alto, the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did.

Magnum opus of evolutionary cyberneticist and digital philosopher Alex M. Vikoulov on the ultimate nature of reality, consciousness, the physics of time, philosophy of mind, transhumanism, economic theory, the technological singularity, the extended Gaia theory, the impending phase transition of humanity, the simulation hypothesis, transcendental metaphysics, and God. In one volume, the author covers it all: from quantum physics to your experiential reality, from the Big Bang to the Omega Point, from the "flow state" to psychedelics, and more.