Showing results by author "Philip Kotler" in All Categories
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Marketing 4.0 (Spanish Edition)
- By: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
- Narrated by: Por confirmar
- Length: 5 hrs and 50 mins
- Unabridged
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Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiper informado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel a las marcas.
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Marketing 4.0 (Spanish Edition)
- Narrated by: Por confirmar
- Length: 5 hrs and 50 mins
- Release date: 23-10-24
- Language: Spanish
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Minhas aventuras em marketing
- By: Philip Kotler
- Narrated by: Cesar Tunas
- Length: 6 hrs and 39 mins
- Unabridged
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Este livro reúne os artigos publicados por Philip Kotler na prestigiada revista japonesa Nikkei em dezembro de 2013. O guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, marketing, gestão e responsabilidade social. Com uma linguagem simples, a obra reúne apontamentos autobiográficos enriquecedores, além de dicas relevantes e instrutivas.
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Minhas aventuras em marketing
- Narrated by: Cesar Tunas
- Length: 6 hrs and 39 mins
- Release date: 20-03-18
- Language: Portuguese
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- By: Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Unabridged
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Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey.
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Release date: 07-08-19
- Language: German
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Onlife Fashion
- 10 regole per un mondo senza regole
- By: Philip Kotler, Riccardo Pozzoli, Giuseppe Stigliano
- Narrated by: Daniele Barcaroli
- Length: 8 hrs and 50 mins
- Unabridged
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Un audiolibro che analizza il mercato della moda, focalizzandosi in particolare sul segmento definito "high-end" (fascia alta), in cui trovano posto brand del calibro di Gucci, Prada, Versace, Yves Saint Laurent. In un'epoca contraddistinta da repentini e profondi cambiamenti, anche il mondo della moda ha vissuto importanti trasformazioni.
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Onlife Fashion
- 10 regole per un mondo senza regole
- Narrated by: Daniele Barcaroli
- Length: 8 hrs and 50 mins
- Release date: 04-11-22
- Language: Italian
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Unabridged
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Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart. Sie haben sicher schon von künstlicher Intelligenz, Robotern, Augmented Reality, Virtual Reality, neuronalen Netzen, Blockchains usw. gehört.
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Release date: 16-05-23
- Language: German
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