Public Relation

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV....

This is the finale in Leonard Stringfield's influential seven-part UFO Crash Retrieval Status Report series, in which he summarizes the groundbreaking theories that made him famous....

Leonard Stringfield was born in 1920. He was director of CRIFO (Civilian Research, Interplanetary Flying Objects) - one of the world's largest research groups during the mid-50s....

When Dan McCarthy stumbles upon a folder containing evidence of the conspiracy to end all conspiracies - a top-level alien cover-up - he leaks the files without a second thought....

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy - one in which the public actively participates, and one in which the public is manipulated and controlled....

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....

Leonard Stringfield was born in 1920. He was director of CRIFO (Civilian Research, Interplanetary Flying Objects) - one of the world's largest research groups during the mid-50s....

This is the third entry in Stringfield's influential 7-part UFO Crash Retrieval Status Report series, in which he lays the groundwork for the theories that made him famous....

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts....

The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques....

Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy....

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers....

This audiobook provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions....

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially....

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results...

This book is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis....

Written in a straightforward and accessible style, Masterson and Tribby offer a detailed look at 12 of today's most important marketing channels....

Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career....