Marketing Communications
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A novel approach, but....
- By Howard Golding on 28-12-17
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-17
- Language: English
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- By: Dan S. Kennedy
- Narrated by: Shawn Compton
- Length: 9 hrs and 20 mins
- Unabridged
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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Well recommended
- By Amazon Customer on 01-07-24
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- Narrated by: Shawn Compton
- Length: 9 hrs and 20 mins
- Release date: 18-06-19
- Language: English
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor....
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Loved this again.
- By Dan Type 2 Diabetes Free Sodergren on 29-03-21
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Release date: 09-03-20
- Language: English
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Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you....
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Regular price: £15.99 or 1 Credit
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-23
- Language: English
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Shame...
- By CT on 24-10-18
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release date: 28-07-06
- Language: English
- Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....
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Social Media Marketing All-in-One for Dummies (4th Edition)
- By: Jan Zimmerman, Deborah Ng
- Narrated by: Megan Tusing
- Length: 21 hrs and 41 mins
- Unabridged
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Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
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Review
- By Amazon Customer on 09-01-23
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Social Media Marketing All-in-One for Dummies (4th Edition)
- Narrated by: Megan Tusing
- Length: 21 hrs and 41 mins
- Release date: 31-03-20
- Language: English
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In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace....
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How to Be Heard
- By: Julian Treasure
- Narrated by: Julian Treasure
- Length: 12 hrs and 29 mins
- Unabridged
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Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.
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30 mins content stretched for hours
- By S. Smith on 04-09-20
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How to Be Heard
- Narrated by: Julian Treasure
- Length: 12 hrs and 29 mins
- Release date: 09-03-18
- Language: English
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Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen and how to listen so that people feel heard....
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Off-putting narrator (audiobook)
- By Dreia on 18-01-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 23-03-21
- Language: English
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Negotiation
- The Brian Tracy Success Library
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 1 min
- Unabridged
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Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator.
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Fantastic and easy to understand
- By David Andrew on 31-05-15
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Negotiation
- The Brian Tracy Success Library
- Narrated by: Brian Tracy
- Length: 2 hrs and 1 min
- Release date: 04-10-13
- Language: English
- Negotiation is an essential element of almost all of our interactions - personally and professionally....
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- By: Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrated by: Jamie Jackson, Matthew Pollard, Jeb Blount
- Length: 7 hrs and 29 mins
- Unabridged
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Not much value and very self-promotional
- By Anonymous User on 01-06-24
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrated by: Jamie Jackson, Matthew Pollard, Jeb Blount
- Length: 7 hrs and 29 mins
- Release date: 19-01-21
- Language: English
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Solid Info from an Industry Veteran
- By Mark F on 29-02-24
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-19
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- By: John Rosso, David Mattson
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Unabridged
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Buy this book
- By John Byrne on 21-06-23
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Release date: 01-06-18
- Language: English
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Personal Brand GOLD!!
- By StevetheBarman on 25-12-19
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Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Release date: 16-09-19
- Language: English
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data....
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Regular price: £14.99 or 1 Credit
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Got Your Attention?
- How to Create Intrigue and Connect with Anyone
- By: Sam Horn
- Narrated by: Sam Horn
- Length: 6 hrs and 13 mins
- Unabridged
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In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.
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Sam Horn is a genius
- By Berrylan on 04-04-23
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Got Your Attention?
- How to Create Intrigue and Connect with Anyone
- Narrated by: Sam Horn
- Length: 6 hrs and 13 mins
- Release date: 06-05-15
- Language: English
- Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million....
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The Reputation Game
- By: Rupert Younger, David Waller
- Narrated by: Mark Topping
- Length: 9 hrs and 51 mins
- Unabridged
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Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
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Good lessons, terrible analysis
- By billdoesjudo on 21-02-18
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The Reputation Game
- Narrated by: Mark Topping
- Length: 9 hrs and 51 mins
- Release date: 05-10-17
- Language: English
- Through pioneering research and interviews with a host of major figures, Waller and Younger reveal the key mechanisms that make and remake our reputations....
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Sell!
- The Way Your Customers Want to Buy
- By: Dale Carnegie & Associates
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Unabridged
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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Sell!
- The Way Your Customers Want to Buy
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Release date: 12-11-19
- Language: English
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter....
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- By: Doug Fletcher
- Narrated by: Barry Abrams
- Length: 7 hrs and 17 mins
- Unabridged
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How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 7 hrs and 17 mins
- Release date: 07-12-21
- Language: English
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How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services....
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- By: Susan McPherson, Jackie Ashton
- Narrated by: Susan McPherson
- Length: 8 hrs and 14 mins
- Unabridged
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Narrated by: Susan McPherson
- Length: 8 hrs and 14 mins
- Release date: 31-08-21
- Language: English
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier....
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- By: Tamsen Webster
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Unabridged
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You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Boring - not at all inspiring
- By Fred on 09-07-23
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Release date: 31-05-22
- Language: English
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Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Endless Referrals, Third Edition
- By: Bob Burg
- Narrated by: Christopher Grove
- Length: 11 hrs and 30 mins
- Unabridged
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In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
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Endless Referrals, Third Edition
- Narrated by: Christopher Grove
- Length: 11 hrs and 30 mins
- Release date: 30-08-22
- Language: English
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In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell....
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