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Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

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Day Trading Attention

By: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
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About this listen

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Gary Vaynerchuk (P)2024 HarperCollins Publishers
E-Commerce Entrepreneurship Marketing Business Advertising Inspiring
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What listeners say about Day Trading Attention

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great

Gary Vee at his finest! A lot of new tactics available in 2024! I highly recommend!

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Marketing 101

Detailed breakdown of how to achieve success in this modern world. Incredible insights, thank you 😍

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Was a very good book and helped me learn more about buisness

I didn’t really think anything was bad about it. It was really good. Might re lissen to it sometine

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I loved listening to this

So many amazing tips in here. I listened to this every morning and it did a lot for my mindset and inspiring me to go deeper with social media. Thank you so much !

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amazing insights of new world

I just finished listening the book and im going ti buy physical copy of it. it had hooks and inside of new perspectives of marketing and content management and creation. highly recommended for someone that have 0 followers or is big brand.

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Awesome

what a wonderful spirit. very knowledgeable guy. I learned a lot from this book. highly recommended

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Really enjoyed it

Good review

Lot of content I’ve seen and heard from Gary on YouTube

Found the pitch to constantly by a hard copy a little bit too much

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Fantastic book!!

If you are starting or trying to push on social media. Read this and don’t hesitate.

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Very practical book

The book provides a deep dive into the current landscape of marketing and best practices. A lot of practical information.

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Bang on the money

As a social media professional this book serves to validate, invigorate and challenge the way I think about my work. Really enjoyed it.

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