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Evergreen Assets

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Evergreen Assets

By: John Lamerton
Narrated by: John Lamerton
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About this listen

Content marketing doesn't work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Evergreen Assets will show you:

• How a cow's arse got John on primetime BBC TV.
• Why the world's worst website is still better than yours.
• How to make £125,000 from a 27p fridge magnet.
• Why you should abandon social media.
• How a spelling mistake increased sales by 48%.
• The real reason that “no-one's buying” from you.
• How to get the Queen of England to endorse you.
• What you ACTUALLY earn in an hour.
• How to sell more (by selling less).

©2021 John Lamerton (P)2022 W F Howes Business Development & Entrepreneurship Marketing Marketing & Sales Small Business

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All stars
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I’ve recommended this book to others and listened myself several times. Everything is perfectly actionable, makes perfect sense and amounts to sound long-term marketing advice for your business.

Highly recommended

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This has already helped me improve my business. An invaluable book! Buy it!

There are so many easily actionable tips, strategies and ideas in this book that, once implemented, can be used again and again. John breaks them down in an easy to understand way without making any of them seem daunting. It's become abundantly clear that there is a HUGE amount I can improve in my business that won't cost me anything, other than some time, that will allow me to reap rewards for years to come.

I've already used some of the ideas, they took me 5 minutes, and I made multiple sales. They've already paid for the cost of the book several times over.

John is straight talking, down to earth and not trying to hype you up that you'll be a millionaire in 6 month's time. That doesn't mean that you won't be in a much better position in your business and your life than you are currently though. Follow the advice and strategies in the book and you can't go wrong.

The simple way to improve your business...forever

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Down to earth advice from a down to earth bloke. Plenty of actionable and achievable things for you to try in your own business.

Solid advice

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Really enjoyed this book, so many nuggets of “why am I not doing this” just when I thought I’d covered every base.

This book will really reinforce the need for evergreen marketing assets throughout your business. Currently on chapter 3 of Routine Machine and this book looks equally informative.

Brilliant and narrated brilliantly too with a relaxed and humorous feel.

A good read and a lots of good learn

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This is the third book I have read by John and it’s my favourite.

So much practical and actionable information.

Thanks John!

Another great book by John!

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I think this book is probably the best book on building a business I've read in a while it's less speculation and more build it properly in the first place it changed my whole opinion on content strategy and social media marketing and as a result has helped me see a well needed change on my social media channels.

Easy to listen to lots of British references and well structured

Good Way To Start

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This is another great practical book by John. I really like the chatty style and the key actions you can take to make your business better just a little bit at a time. I've bought the hard copy version so that I can work through the ideas more systematically. I would recommend this book to anyone who's looking for practical ideas to improve your business.

Loads of great actionable advice

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Enjoyed listening to the book and gold loads of gold nuggets for my business. Easy to follow and look forward to implementing what I have learned.

Good read to improve my business

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already put into place and seen the rewards from a couple of suggestions. although I'm a manufacturer of food products , many of the suggestions and routines that are discussed are very much an area in need to improve in, and now I have a framework of what and when things need to be done.

another great book from John

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It is long and comprehensive, it's great to read through and nip back to various points over time. It's also nice to hear a British voice instead of all the American writers all the time. There are some overlapping points in areas and does take from other books in places but it talks about the other authors well and, as someone who has read the other books, provides a new way of thinking about the points they talk about

Great business book that is literally Evergreen

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