Predictably Irrational
The Hidden Forces That Shape Our Decisions
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Predictably Irrational
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Narrated by:
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Simon Jones
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By:
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Dan Ariely
About this listen
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
©2008 Dan Ariely (P)2016 HarperCollins Publishers LtdListeners also enjoyed...
Critic reviews
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002
What listeners say about Predictably Irrational
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Overall5 out of 5 stars
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- henoc mimbo
- 15-10-18
Woow
The writer and narrator are a perfect match. Would highly recommend this book and audible
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- Anonymous User
- 15-08-21
very interesting and thought provoking
It has many good examples and is very well balanced. Deffenetly worth the read and would recommend.
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Overall4 out of 5 stars
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- Howard
- 18-04-20
Good book, good narrator, poor recording.
This is an interesting (if now little dated) introduction to much of the irrationality studies that are now well known to people through the books of Kahneman. The material is interesting and humourously presented. The choice of narrator is a little strange considering how US-centric all the material is, but I certainly didn't object to having a Brit read me this instead of an American. Simon Jones is of course great - what could be better than Arthur Dent reading this to you? The recording is poor however, with a rather dull echoey sound that is made worse by a constant background hum and noise. I would probably normally have asked for my money back on these grounds, but I got this one for half-price in a sale and as such it still represented good value.
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Overall5 out of 5 stars
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- Patrick T
- 04-07-17
largely fascinating book and very well read
some fascinating ideas in the book and I loved the dry narration - highly recommended!
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- Mr. Mustafa Rashid
- 09-02-20
a very interesting listen. worth a credit
great listen
very informative and useful in knowing oneself better! who knew that we are all so irrational so regularly and predictably!
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- Scott B.
- 06-11-23
Very interesting
I listened to this audio book because it was recommended on a list of books that will help you get better at sales.
You’ll come away from it knowing much more about human nature.
Great book.
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- paulo roto
- 23-11-18
First audio book I tried....loved it
I was already reading the book, but wanted to try audio...after you get in the zone, it's awesome..so much helpful information that just makes you think.. definitely recommend.
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Overall4 out of 5 stars
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- Oliver
- 31-01-19
Our behaviour is the key to understanding markets and so much more
My take alway; our behaviour doesn’t confirm to rational economic theory and Dan advocates behavioural economics to build better models / predictions because our decisions still follow patterns.
I enjoyed the experiments and insights into social and market norms, ditto qualification of our super ego for work, money and relationships today.
Was your back story a hint of narcissism Dan? It didn’t add much for me aside from humanising the storyteller and delivering a much loved American tale of triumph over adversity.
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- love to cook
- 04-10-20
interesting and amusing
I found the book very interesting. It gives oversight in to the things we all do. The reader conveyed the irony and humour nicely. Well read indeed.
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- Tom Whiteley
- 01-05-22
Great
Amusingly written, and many very interesting ideas backed up with anecdotes. Not deep on why we do these things, but that makes it easy to consume.
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