In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety.

This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent.

From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team.

Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns.

Tune in to find out how to build psychological safety in your marketing team.

High-Performance Marketing Team Scorecard

Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard:

https://growthgenerators.scoreapp.com

References

• The Fearless Organisation by Amy Edmondson
• Episode 7 of CMO Leadership Podcast Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University
• Episode 13 of the CMO Leadership Podcast. Aligning marketing teams and embracing diversity with Malini Sietaram
• Episode 39 of the CMO Leadership Podcast Holly Ransom discusses her new book The Leading Edge
• Episode 57 of the CMO Leadership Podcast The First 90 Days with the CMO of Calendly
• Episode 67 of the CMO Leadership Podcast Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.

• Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

This podcast was produced by Ty Hayes and edited by Clare Ryan.