Today, Jo & Vicky are joined by Victoria Stillwell from It´s Me Or The Dog and The Dog Academy, TV fame. She runs an academy to teach people to be dog trainers. Victoria has been a dog trainer and behaviour expert for over 20 years. During this varied and interesting discussion, they end up talking about why money is not a dirty word and how you can be super powerful in your business. They also discuss what those in the industry can do to support each other and improve the industry overall. Victoria also explains, step-by-step, how to create a course that works and keeps clients engaged. KEY TAKEAWAYS Always be authentic and genuine and people will trust you and your business. Don´t be afraid to promote yourself. Celebrate your knowledge, share it, and make sure you are paid what you are worth. Spend time on shaping and growing your business instead of worrying about what others are doing. Find your why, your reason for being in the dog business. It does not have to be big; it could be as simple as I enjoy this work. You have to like people. Dog training is a tough business, and the value of the services provided is underestimated. Don´t be afraid of failure. If you have an idea ask – How am I going to do it? Reach out and collaborate with other dog trainers in your area. Be flexible, explore, and focus on what you are doing in your business rather than what other providers are doing. If you are looking for courses to reinforce what you are teaching clients look into the resources at positively.com. BEST MOMENTS “If you are authentic, it will shine through.” “Dog-centred first then client-centred, but both are really important.” “Every course has got to be a story. It's got to have a beginning and a middle and an end.” “Be proud that you are making money and go out there and do the best you possibly can.” EPISODE RESOURCES https://positively.com https://www.vsdogtrainingacademy.com Socials - @victoriastilwell and @itsmeorthedog SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organizations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
