In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations.

Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success.

KEY TAKEAWAYS

• Fear often stems from past experiences and learned behaviours rather than being inherently logical.
• Providing free content can be a strategic way to build trust and rapport with potential clients.
• Businesses should focus on the outcomes they provide rather than just the time spent on services.
• There should be a range of pricing options available in any industry, allowing clients to choose what fits their budget.
• Regular self-reflection is crucial for personal and professional growth.

BEST MOMENTS

"It's such an annoying thing that our human brain does, isn't it? Every time you want to do something, you suddenly get slapped in the face with a, nope, can't do that, for no logical reason."

"If you're fearful of something, there's got to be past experiences that have led to that fear. So you've been through things that have created the fear and created the defence mechanisms around that fear."

"You can't possibly charge that amount of money. You can't possibly do this. You can't do that. People don't want this. Make dog training affordable. I'm like, what's affordable? What does that mean?"

"If you try and cater for everybody on a low ticket, you're going to have to work a fair amount of time in exchange for that money."

"If you allow your brain to take over and be controlled by fear, be controlled by the unknown, be controlled by everybody else's opinion of what you should be doing with your business, nothing is going to change."

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

Just, click and enter your details to join the priority list now:

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

Today, Jo & Vicky launch their long-anticipated book - Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The guide that Jo & Vicky wish they had had when they started their dog businesses. In it, they share everything you need to know to either start a dog business from scratch or turn one you are already running into a far, far more profitable venture.

Together, Jo & Vicky have a combined 27 years of experience running dog businesses and coaching other entrepreneurs. So, you know that the strategies and advice they share in their book are both practical and effective.

KEY TAKEAWAYS

• Setting your business up in the right way makes it easier to grow. The foundations you lay matter.
• Developing the right mindset right is essential. If you don´t the rest won´t work, which is why this is included in their book.
• When you do not feel safe, you make bad decisions. Having a strategy to follow stops you from feeling lost and desperate.
• Trying to replicate the business model of a well-established company rarely works. Especially, if you are a startup because you are just not ready to do things that way.
• Following a business blueprint is important, but you also have to get creative, have fun and do what you want.
• Many people have self-limiting beliefs about how much money a dog business can make. Using real-world examples Jo & Vicky bust those myths and show you how to make 6 figures.
• Putting in place services that bring in regular income helps stop the mental burnout and stress that leads to bad decision-making.
• If you have lost the love for your existing business this book is also for you, it shows you how to change direction, provide a better service and make more money.
• Understanding modern marketing techniques and investing in the right technology makes it easier to find and retain clients. Jo & Vicky explain how.

BEST MOMENTS

“This is basically what I wish I'd had when I started my dog business.”

“It's your business. It's your life. You create whatever you want to off the back of it.”

“Really, the whole book is about mindset… if you don't get that bit right, the rest won't work anyway.”

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

Just, click and enter your details to join the priority list now: https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.