In this episode, Jo & Vicky announce the launch date for their first book – Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The only guide you will need to successfully launch and grow any dog business or ramp up the profits of a dog-related company you are already running. Jo & Vicky started generating 6 figures, just 8 months after they applied the strategies and processes they are sharing in their book. This guide teaches you to build a brand, grow a loyal client base and navigate the challenges of running a business in an ever-evolving market. In this episode, Jo & Vicky briefly talk through lead generation, sourcing good customers, creating processes, and leveraging social media to provide you with a taste of what you can expect from their brilliant guide. https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy KEY TAKEAWAYS · Get on the priority list to secure the free bonuses. · The dog business is always evolving, which means you have to constantly be tweaking and updating your skills. · Waiting for customers to come to you leaves you struggling and missing clients that can add to your bottom line. Lead generation is essential. · Most potential customers do not fully understand how serious the problems they will face in the future are going to be if they do not address behaviour issues in their young dog. You have to educate them, which in turn motivates them to buy. · It is easy to spend a lot of money on ads that don´t work or to fail to turn leads into customers. · Creating watertight processes and following them takes a lot of stress out of running your business. · Finding customers that are a good fit for how you work is essential. BEST MOMENTS “We have poured every ounce of knowledge into this book that worked for us to turn an all-right business, into a business that collectively turned over £150k.” “It's our mission in life to equip all of you dog folk out there with as many skills that are really going to help move the needle along in your business .” “It's worth getting on that priority list for the bonuses.” “I changed the way I delivered my service because I was chasing the money.” EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry! Just, click and enter your details to join the priority list now: https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.