In this episode of the Ready Set Coach podcast, Emily Merrell and Lexie Smith dive into the essential strategies for coaches looking to grow their email lists. With social media platforms becoming increasingly unreliable, having an owned audience through email ensures that your connections and marketing efforts remain secure. They discuss various email platforms such as Flodesk, Mailchimp, ActiveCampaign, and Substack, breaking down their pros and cons based on functionality, ease of use, and pricing structures. Whether you’re just starting or looking to optimize your email marketing approach, this conversation will help you navigate the best platform for your coaching business.

Emily and Lexie then explore actionable tactics for attracting new subscribers, emphasizing the power of leveraging your existing network before venturing into broader audience-building strategies. They discuss utilizing social media, hosting events, and partnering with other brands for collaborative giveaways to expand reach. They offer insights into creating high-value lead magnets and the common mistake of assuming a freebie alone will drive conversions. If you’re a coach looking to build and nurture a thriving email list, this episode is packed with practical tips and strategies to help you take action today.

Here’s what you’ll learn:

• The importance of email marketing in an unpredictable digital landscape.
• Comparison of popular email platforms: Flodesk, Mailchimp, ActiveCampaign, and Substack.
• Why owning your email list is more reliable than relying on social media.
• Strategies for leveraging your existing network to attract subscribers.
• Utilizing social media, events, and brand partnerships for list growth.
• The significance of a strong first touchpoint when new subscribers join your list.
• How to create high-value lead magnets that actually convert.
• The misconception that offering a freebie alone will drive conversions.
• Practical steps to optimize and maintain a thriving email list.
• Actionable tactics to implement today for sustainable email growth.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com