In this episode of the Ready Set Coach podcast, Emily Merrell and Lexie Smith dive into the essential strategies for coaches looking to grow their email lists. With social media platforms becoming increasingly unreliable, having an owned audience through email ensures that your connections and marketing efforts remain secure. They discuss various email platforms such as Flodesk, Mailchimp, ActiveCampaign, and Substack, breaking down their pros and cons based on functionality, ease of use, and pricing structures. Whether you’re just starting or looking to optimize your email marketing approach, this conversation will help you navigate the best platform for your coaching business.

Emily and Lexie then explore actionable tactics for attracting new subscribers, emphasizing the power of leveraging your existing network before venturing into broader audience-building strategies. They discuss utilizing social media, hosting events, and partnering with other brands for collaborative giveaways to expand reach. They offer insights into creating high-value lead magnets and the common mistake of assuming a freebie alone will drive conversions. If you’re a coach looking to build and nurture a thriving email list, this episode is packed with practical tips and strategies to help you take action today.

Here’s what you’ll learn:

• The importance of email marketing in an unpredictable digital landscape.
• Comparison of popular email platforms: Flodesk, Mailchimp, ActiveCampaign, and Substack.
• Why owning your email list is more reliable than relying on social media.
• Strategies for leveraging your existing network to attract subscribers.
• Utilizing social media, events, and brand partnerships for list growth.
• The significance of a strong first touchpoint when new subscribers join your list.
• How to create high-value lead magnets that actually convert.
• The misconception that offering a freebie alone will drive conversions.
• Practical steps to optimize and maintain a thriving email list.
• Actionable tactics to implement today for sustainable email growth.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com

In this episode of the Ready Set Coach podcast, Lexie Smith sits down with Ileana Gonzalez of Apurva Wellness to discuss the transformative power of Ayurveda, intentionality, and how small shifts can create lasting change in our lives—a concept she likens to the Butterfly Effect. Ileana shares her journey into Ayurveda, revealing how a spiritual quest led her to discover this ancient practice to cultivate deeper awareness and agency. She explains how small, mindful actions—from nourishment to movement—align the body and mind with nature, creating a harmonious foundation for long-term health.

The conversation delves into how Ayurveda teaches us to tune into the rhythms of nature, from our daily routines to seasonal changes, to make better, more informed decisions for our health. Ileana also highlights the importance of consistency and mindfulness in everyday life, encouraging listeners to take small, meaningful steps toward positive change. She shares actionable insights, including how understanding your Ayurvedic dosha can reveal your unique needs and tendencies, setting the stage for a more intentional and balanced lifestyle. With practical advice and a deep understanding of the interconnectedness of mind, body, and environment, this episode is a rich resource for anyone seeking to live with greater purpose and harmony.

Here’s what you’ll learn:

• What Ayurveda is and how it connects us to the rhythms of nature for long-term wellness.
• The importance of intentionality in shaping your health and lifestyle choices.
• Small, subtle actions—like the Butterfly Effect—can profoundly impact your physical, emotional, and spiritual well-being.
• Starting healthy habits early can support you through different life stages, including menopause and beyond.
• Ayurveda’s holistic approach helps balance the nervous system and manage hormonal shifts during significant life transitions.
• The role of nutrition and movement in supporting long-term vitality and stability.
• The concept of doshas in Ayurveda and how identifying your dosha can guide personalized health choices.
• Understanding your circadian rhythm can improve sleep, digestion, and overall health.
• The importance of mindfulness in everyday activities—how your morning routine affects your night’s sleep and vice versa.
• Practical tools and tips for introducing Ayurvedic principles into your life, including cooking seasonal foods, committing to consistent wellness practices, and practicing self-awareness.

Listener Links:

• Botanicals Website: https://www.banyanbotanicals.com/
• Website: https://apurvawellness.com/
• Instagram: https://www.instagram.com/apurva_wellness/
• LinkedIn: https://www.linkedin.com/in/ileanabgonzalez/
• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com

In this episode, hosts Lexie Smith and Emily Merrell dive into the game-changing ways coaches can leverage AI tools like ChatGPT to streamline their content creation process. They discuss how AI can brainstorm ideas, script reels, refine captions, and repurpose existing content into fresh formats. From generating engaging social media posts to transforming newsletters into multiple assets, they explore how AI is a virtual assistant that makes content creation easier and more efficient. Whether you’re hesitant about AI or already using it, this episode is packed with actionable tips on maximizing its potential while saving time.

Here’s what you’ll learn:

• How AI can help with brainstorming and refining content ideas.
• Repurposing blogs, newsletters, and presentations into engaging content formats.
• Time-saving strategies for batching and scheduling content effectively.
• Tools like Later.com to streamline content planning and posting.
• Overcoming design struggles with Canva, Etsy templates, and Fiverr outsourcing.
• The role of storytelling in building audience connection and engagement.
• Turning coaching session insights and FAQs into valuable social media content.
• Tips for maintaining consistency without burning out.
• The power of automation in simplifying content creation.
• How to maximize your content’s reach with minimal effort.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com