In this episode, we sit down with Google Diamond Product Expert Amy Toman to explore the best practices for optimizing and managing your dispensary’s Google Business Profile. Amy shares her journey to becoming a top-level expert, reveals the top factors that influence Google rankings, and offers actionable advice for keeping your listings compliant and visible. We also discuss common mistakes to avoid, tips for handling suspensions, and strategies for earning impactful reviews. Whether you’re looking to boost your listing’s performance or prevent future issues, this episode is packed with invaluable insights for dispensary owners.

In this episode, we explore how to create content that drives conversions and boosts revenue for cannabis dispensaries. By focusing on four key content areas; city pages, state pages, blogs, and individual product descriptions. You’ll learn how to optimize your SEO strategy for maximum impact. We share practical tips on crafting engaging content, targeting the right keywords, and using calls-to-action that turn visitors into customers. Whether you're a multi-location dispensary or a single shop, this episode will help you create a revenue-driven content strategy tailored to your dispensary’s needs.

In this episode, we chat about SEO testing and mistakes we've made early on AND how we've learned from it. Listen in to learn what mistakes to NOT MAKE when doing SEO!