In this episode, we sit down with Google Diamond Product Expert Amy Toman to explore the best practices for optimizing and managing your dispensary’s Google Business Profile. Amy shares her journey to becoming a top-level expert, reveals the top factors that influence Google rankings, and offers actionable advice for keeping your listings compliant and visible. We also discuss common mistakes to avoid, tips for handling suspensions, and strategies for earning impactful reviews. Whether you’re looking to boost your listing’s performance or prevent future issues, this episode is packed with invaluable insights for dispensary owners.

In this episode, we explore how to create content that drives conversions and boosts revenue for cannabis dispensaries. By focusing on four key content areas; city pages, state pages, blogs, and individual product descriptions. You’ll learn how to optimize your SEO strategy for maximum impact. We share practical tips on crafting engaging content, targeting the right keywords, and using calls-to-action that turn visitors into customers. Whether you're a multi-location dispensary or a single shop, this episode will help you create a revenue-driven content strategy tailored to your dispensary’s needs.

In this episode, we chat about SEO testing and mistakes we've made early on AND how we've learned from it. Listen in to learn what mistakes to NOT MAKE when doing SEO!

In this episode, we explore how Google Business Profile (GMB) optimization can significantly impact your dispensary’s local SEO. We provide a step-by-step guide to setting up your GMB and discuss the five key ranking factors that influence your visibility - your business category, dispensary name, reviews, website link, and more. By mastering these elements, you can improve your dispensary’s online presence, attract more customers, and stand out in local search results.

Is this final episode of the 2 part series, we chat about position tracking, local backlinks, and Share of Voice - the local grid you've perhaps seen that gives you a visual representation of your dispensary's footprint in the community from search engines. Lean how to set everything up, monitor and more in this latest edition of the High-Rankings SEO podcast.

In this episode, we chat with Lisa Williams, Founder of The TOKE Agency, to explore three key strategies for dispensary growth - increasing brand awareness, acquiring new customers, and boosting customer lifetime value (CLV). Lisa shares expert insights on building a recognizable brand in the cannabis industry, attracting new customers through targeted marketing, and enhancing customer retention with personalized marketing, loyalty programs, and data-driven tactics. Whether you're looking to elevate your dispensary’s visibility, grow your customer base, or keep customers coming back, this episode is packed with expert advice tailored for your dispensary's success.

For about about the TOKE agency, here is their homepage: https://thetokeagency.com/.

Here is the case study mentioned and here is the brand archetype quiz.

In this first episode of a 2 part series, we explore how cannabis dispensaries can leverage Semrush to improve their SEO strategies and boost revenue. From keyword research and competitor analysis to backlink building and performance tracking, we cover the essential tools within Semrush that will help dispensaries boost their online visibility and outrank competitors. Whether you’re new to SEO or looking to refine your strategy, this episode provides actionable insights on maximizing Semrush for long-term success in the cannabis industry. Tune in to learn how to take your dispensary’s SEO efforts to the next level!

In this episode, we chat about four essential SEO strategies that can deliver fast results for cannabis dispensaries. We cover actionable tips like using internal linking to strengthen your site's structure, adding content to indexed pages for better rankings, optimizing image alt text, and refreshing old content to boost performance. You'll also learn how to leverage data from Google Analytics 4 (GA4) and Google Search Console (GSC) to implement these tactics effectively. Whether you're new to SEO or looking for quick wins, these insights will help drive traffic and improve your dispensary's online presence.