So many people and businesses think of data and privacy as a compliance activity.  However, the implications of not being more trustworthy with data not only has legal implications but can destroy trust with consumers.

Jodi Daniels of Red Clover Advisors joins Kenneth Kinney and Dustin as they discuss what happens when considering data and privacy in your Home Services Business.

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

It's hard for companies to reshape their thinking when lead sources, especially from third parties, perform so differently.  When considering the experience of the consumer who chooses how and where to submit their information, understanding how to work exclusive leads is becoming much more critical to your success.

James Watson, the VP of Sales and Marketing at HomeBuddy, joins Shark as they discuss what happens when connecting one lead exclusively to one company. 

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

TV advertising has long been a key to successful lead generation for many home services and home improvement businesses, but the industry, technology, and pathway to success has changed drastically over the last few years.  Not all agencies servicing brands have kept up with that pace.

Ron Jumper, the CEO of Ron Sherman Advertising, joins Shark as they discuss how to make TV advertising work, especially in an election year.

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

Driving customer action and loyalty can often be done more effectively by prompting instinctive responses and by leveraging the power of behavioral science.  

Nancy Harhut, the Chief Creative Officer of HBT Marketing, joins Shark as they discuss how to harness hardwired consumer behaviors and instinctive responses that increase engagement, response rates, and ROI.

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

Pinpointing that last point of marketing or advertising that leads to a sale or conversion is crucial, but real attribution has been so tough for most agencies and brands.  Understanding what works can make or break your budget and your business unless you make the pivotal shift with the right data.

Sergio Alvarez, the CEO of Ai Media Group, joins Shark and Dustin as they discuss how to give proper credit to your media mix can make or break your success in marketing and advertising. 

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

Company culture can make or break the performance of your entire brand.  Developing one that excels can do as much for your employees as the customers we serve.

Briana Hetherington, a consultant and founder of Altruistic Advisory, joins Shark and Dustin as they discuss how to align company culture with mission and goals.

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

There are so many technology platforms for businesses to consider, but what are they worth if they are not scalable and don't streamline better communications to your customers?  New technologies come and go but the need for a better customer experience is constant and the right kind of platform can help you get there.

Grant Freeman of Thryv joins Shark as they discuss leveraging technology platforms for home services and home improvement businesses. 

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.

Driving a great customer experience can help you with one of the most important tools in your tool belt to drive more sales.  That's especially important when you remember that consumers are motivated by their own needs.

Caleb Nelson, of Destination Motivation, joins Shark as they discuss leveraging the right kind of sales tools to drive more sales.

The Home Services Growth Summit happens in Atlanta on February 27-28, 2024.  Join us and find out more and join us at https://homeservicesgrowthsummit.com.