December is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season.

Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting the right local partners can transform your brand’s visibility and engagement.

Discover the rewards of non-traditional incentives and creative team activities for the festive period. From Secret Santa to personalised meetings, and even transforming your office into a festive wonderland, we’ve got you covered on how to maintain team morale and motivation.

Get insights on how to set realistic financial incentives and manage expectations, drawing lessons from the challenges faced in previous years. Phil and Sam candidly discuss their favourite lead-generation strategies, and how to keep your office vibrant and motivated post-holidays.

This episode is packed with a wealth of ideas to help you not only survive but thrive in the final month of the year. Tune in to set your agency up for a flourishing New Year.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The importance of well-timed sales campaigns to capture market momentum during the festive season.

➡️ Leveraging creative team incentives to maintain motivation and morale.

➡️ Structured campaigns and local partnerships can significantly boost brand visibility and engagement.

Some great moments:

✅ “The Boxing Day launch is about collectively putting homes on the market to create a micro-market that drives buyer engagement.”

✅ “We’ve found that including fun and personalized team activities around Christmas boosts morale and makes our office a happier place.”

✅ “Structured campaigns like our '12 Days of Christmas' help us remain visible and engage the community, which is crucial for generating leads and supporting local businesses.”

Don't miss out on these valuable insights to transform and IGNITE your agency this December!

James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand.

Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to generate property sales? Sam and James also discuss the cost-effectiveness of various strategies.

Tune in to transform your estate agency’s marketing strategy, whether you lean towards social media innovation or prefer the reliability of traditional methods.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Is it possible or advisable to drop Rightmove in favour of Social Media marketing?

➡️ Social media can create an audience and an affinity for your agency or brand

➡️ Will clients continue to engage with your social media once they have bought their dream home?

Some great moments:

✅ “I haven't seen any successful Facebook paid ad campaigns for valuations in 15 years of working with agents with their socials”

✅ “We pay 2% of our turnover to Rightmove per year for unlimited buyers across the world. To me that is just a no brainer”

✅ “I don't think that the property is the product, I think the brand and the team are the product”

Sam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation.

Gain insights on delivering a world-class customer experience with empathy and avoid generic, insensitive practices.

Explore how Ashdown Jones uses training to refine agency communication to ensure professionalism and personalisation and understand the importance of humility and collaboration within the workplace to tackle challenges collectively.

Key principles like "We do what we say we'll do" underscore the significance of trust and reliability in client relationships.

Find out why it is important to avoid negative language and gossip, and how positive language can foster team cohesion and client satisfaction. Sam shares AJ Mastermind’s guiding principles, encapsulated by green "always" and red "never" disciplines, to underline their commitment to integrity.

We have actionable advice on:

• Handling client challenges with empathy.
• The impact of unsolicited advice versus solicited advice.
• The benefits of mastermind memberships and transitioning to high-end agencies.

Tune in, take notes, and transform your business practices to deliver unparalleled experiences and stand out from the rest.

When you’re ready, here are ways we can help you to IGNITE your agency:

1. Experience a behind-the-scenes day at AshdownJones HQ in Windermere for FREE! Secure your spot at www.ajmastermind.co.uk/events
2. Listen to more illuminating episodes:
   https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Engage with ambitious estate agency owners and foster growth in your business by joining our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

Don’t hesitate to ask your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.uk

Explore upcoming events and more at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Balancing rapport-building and ego in client interactions is crucial.

➡️ Trust builds gradually from consistent reliability and transparent communication.

➡️ Unsolicited advice is best received when permission is sought first.

Notable moments:

✅ “Building trust is like piling up pebbles. It’s done gradually but can be lost all at once.”

✅ “We steer clear of negative gossip to keep our team environment positive.”

✅ “Delivering good news in person helps maintain clear, effective communication and shows clients they’re a priority.”

Embrace these principles to ensure your independent estate agency not only competes but excels in delivering exceptional client experiences.