Get the insights on whether upfront marketing fees are right for your independent estate agency!

In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits?

Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and client relationships. Sam and Hannah discuss why differentiating your fee structure can serve as a testament to your agency's value and dedication. From navigating client perceptions to balancing risk and reward, this episode is packed with actionable advice to help you make informed decisions that could transform your agency's financial strategy.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come and visit Ashdown Jones in Windermere on one of out unique and FREE 'Behind the Scenes' days! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Assess whether your agency has earned the right to charge an upfront marketing fee and articulate its value clearly to clients.

➡️ Understand the market and client-specific factors that influence the success of upfront fees in estate agency operations.

➡️ Weigh the benefits of upfront cash flow against potential risks in client conversion rates.

Some great moments:

✅ “It's our commitment, it's our responsibility.”

✅ “We literally do whatever it takes to sell a home.”

✅ “Think about your conversion rate, think about the market, think about have you earned the right to ask for this?”

Unlock the secrets to landing your first super prime listing with actionable strategies you can implement this week!

In this episode, we lay out three concrete steps to move you closer to securing those high-value, super prime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil, and our special guest Jo Carroll, as they dismantle the myths around super prime listings and share their boots-on-the-ground experiences.

Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalized and meaningful connections, and the strategies that have worked—or haven’t—for Ashdown Jones.

When you’re ready, here are 3 ways we can help you IGNITE your agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Consistently reaching out with relevant, targeted content can position your agency as the go-to in your market.
➡️ Personalized and persistent efforts, whether through letters or phone calls, can open doors to high-value opportunities.
➡️ Don't be afraid to try bold approaches like door-knocking; sometimes the big risks bring the big rewards.

Some great moments:
✅ “You might be wondering, well, why on earth would I target these properties? … you could easily add 500,000 pounds a year on top.”
✅ “I use the data by making the point and backing it up with data. I don't just deliver data, and it's very relevant data to that audience.”
✅ “Just by speaking to them consistently and speaking in their language ... they feel like you are the only person they could ask.”
Tune in to transform and IGNITE your agency!

Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.

Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations.

Uncover the critical need for creating robust systems and processes to scale your agency without falling into the "artisan trap." Sam and Michael emphasise the importance of delegating tasks to empower your team and grow your business effectively. Plus, get insights into Robert Kiyosaki's cash flow quadrant and why understanding your quadrant is crucial for your agency’s future.

With over 50 employees, a 150-year-old legacy, and a blend of technology with traditional methods, Michael Nettleton's agency has thrived. Discover how balancing technology and human connection can lead to success and why sending new listings to your database first can create a virtuous cycle of high traffic and early interest.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page:

https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Automation can significantly reduce administrative tasks, freeing your team to focus on high-value clients.
➡️ Early access to property listings can drive traffic and build demand ahead of broader market releases.
➡️ Delegation and robust systems are vital for scaling your business and avoiding burnout.

Some great moments:
✅ "We've set up our system so new listings hit our website 24 hours before they appear anywhere else, leveraging our database to create a buzz before portal listings."
✅ "Using Agent Response for lead management has allowed us to cut down the phone volume, improving our customer service and efficiency."
✅ "Understanding which quadrant of Robert Kiyosaki's cash flow quadrant you’re operating in can critically influence how you delegate and grow your agency."
Tune in to revolutionise and IGNITE your estate agency!