December is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season.

Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting the right local partners can transform your brand’s visibility and engagement.

Discover the rewards of non-traditional incentives and creative team activities for the festive period. From Secret Santa to personalised meetings, and even transforming your office into a festive wonderland, we’ve got you covered on how to maintain team morale and motivation.

Get insights on how to set realistic financial incentives and manage expectations, drawing lessons from the challenges faced in previous years. Phil and Sam candidly discuss their favourite lead-generation strategies, and how to keep your office vibrant and motivated post-holidays.

This episode is packed with a wealth of ideas to help you not only survive but thrive in the final month of the year. Tune in to set your agency up for a flourishing New Year.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The importance of well-timed sales campaigns to capture market momentum during the festive season.

➡️ Leveraging creative team incentives to maintain motivation and morale.

➡️ Structured campaigns and local partnerships can significantly boost brand visibility and engagement.

Some great moments:

✅ “The Boxing Day launch is about collectively putting homes on the market to create a micro-market that drives buyer engagement.”

✅ “We’ve found that including fun and personalized team activities around Christmas boosts morale and makes our office a happier place.”

✅ “Structured campaigns like our '12 Days of Christmas' help us remain visible and engage the community, which is crucial for generating leads and supporting local businesses.”

Don't miss out on these valuable insights to transform and IGNITE your agency this December!

James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand.

Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to generate property sales? Sam and James also discuss the cost-effectiveness of various strategies.

Tune in to transform your estate agency’s marketing strategy, whether you lean towards social media innovation or prefer the reliability of traditional methods.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Is it possible or advisable to drop Rightmove in favour of Social Media marketing?

➡️ Social media can create an audience and an affinity for your agency or brand

➡️ Will clients continue to engage with your social media once they have bought their dream home?

Some great moments:

✅ “I haven't seen any successful Facebook paid ad campaigns for valuations in 15 years of working with agents with their socials”

✅ “We pay 2% of our turnover to Rightmove per year for unlimited buyers across the world. To me that is just a no brainer”

✅ “I don't think that the property is the product, I think the brand and the team are the product”

Sam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation.

Gain insights on delivering a world-class customer experience with empathy and avoid generic, insensitive practices.

Explore how Ashdown Jones uses training to refine agency communication to ensure professionalism and personalisation and understand the importance of humility and collaboration within the workplace to tackle challenges collectively.

Key principles like "We do what we say we'll do" underscore the significance of trust and reliability in client relationships.

Find out why it is important to avoid negative language and gossip, and how positive language can foster team cohesion and client satisfaction. Sam shares AJ Mastermind’s guiding principles, encapsulated by green "always" and red "never" disciplines, to underline their commitment to integrity.

We have actionable advice on:

• Handling client challenges with empathy.
• The impact of unsolicited advice versus solicited advice.
• The benefits of mastermind memberships and transitioning to high-end agencies.

Tune in, take notes, and transform your business practices to deliver unparalleled experiences and stand out from the rest.

When you’re ready, here are ways we can help you to IGNITE your agency:

1. Experience a behind-the-scenes day at AshdownJones HQ in Windermere for FREE! Secure your spot at www.ajmastermind.co.uk/events
2. Listen to more illuminating episodes:
   https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Engage with ambitious estate agency owners and foster growth in your business by joining our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

Don’t hesitate to ask your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.uk

Explore upcoming events and more at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Balancing rapport-building and ego in client interactions is crucial.

➡️ Trust builds gradually from consistent reliability and transparent communication.

➡️ Unsolicited advice is best received when permission is sought first.

Notable moments:

✅ “Building trust is like piling up pebbles. It’s done gradually but can be lost all at once.”

✅ “We steer clear of negative gossip to keep our team environment positive.”

✅ “Delivering good news in person helps maintain clear, effective communication and shows clients they’re a priority.”

Embrace these principles to ensure your independent estate agency not only competes but excels in delivering exceptional client experiences.

Are we over-styling homes in our quest to deliver the perfect look? In this episode of Ignite Your Estate Agency we discuss home styling with a focus on balance, efficiency, and truly showcasing a property’s unique charm.

Learn why photographic documentation is critical for maintaining client trust and the importance of aligning with client preferences to avoid unnecessary conflicts. This episode will guide you on how to effectively use home styling to sell a house and a lifestyle, without the pitfalls of intrusive or excessive styling and provides actionable tips to make your photoshoots quicker and more cost-effective.

Sam tells us why it is important to stop over-styling, where adding too many personal touches can cloud the home's actual potential, with cautionary tales about the uneasy balance between effective styling and preserving homeowner comfort.

To simplify the art of effective home styling, Sam introduces her eight golden rules, including:

• “Style the shot, not the room”: Focus on what the camera will capture.
• “Enhance by simplifying”: Remove minimal items to highlight room features.
• “Consider the main features”: Pay attention to key elements like windows and fireplaces.

You can read Sam’s blog on this subject here: https://www.samashdown.co.uk/over-styling-homes/

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam: sam@ajmastermind.co.uk

Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Key Takeaways:

➡️ Photographic Documentation: Essential to return clients' items to their original places after a photoshoot, ensuring their comfort and trust.

➡️ Client Preferences: Always be considerate of client desires to maintain positive relationships.

➡️ Purpose of Styling: Style to sell the lifestyle a house offers, not to change the house itself.

Great Moments:

✅ “Taking before shots is crucial for returning clients' items to their original places after a photoshoot.”

✅ "The aim is to conduct quicker and more cost-effective photoshoots, potentially reducing the time required from six to four or even two hours."

✅ "The quality of the items used in styling reflects the brand image, so decisions should be made mindfully.”

Discover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression!

We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you command respect and reassure clients. Learn from our hands-on experiences and training sessions that highlight the delicate balance between appearing strong-willed yet approachable.

From managing high-status client perceptions to the subtle art of leveraging your physical presence in the office, understand why assertiveness is essential for agency growth and how to foster these skills within your team.

We want to cultivate a culture of confidence and assertive leadership and this episode promises to provide actionable strategies to empower you and your team, transforming how you interact with clients and run your agency. Tune in to elevate your professionalism and IGNITE your agency's potential.

Here’s the book that Sam mentioned in the podcast:

The Charisma Myth by Olivia Fox Cabane

https://www.amazon.co.uk/Charisma-Myth-Master-Personal-Magnetism/dp/0670922870

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on our unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Confidence and assertiveness can transform an estate agent from uncertain to commanding and trustworthy.

➡️ Balancing assertiveness is crucial to manage perceptions and interactions, especially with high-status clients.

➡️ Developing assertiveness is a gradual process involving self-awareness, training, and consistent practice.

Some great moments:

✅ “Confidence in delivery and demeanour is crucial, even beyond credentials or appearance.”

✅ “We emphasise the significance of physical presence and how one’s office setup can influence perceptions of status.”

✅ “Taking a moment to respond, slowing down the conversation, and lowering voice pitch can significantly improve assertiveness.”

Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency!

In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective branding can set you apart, using successful examples like the Avocado Agency. We also tackle the potential for vendor confusion with mixed branding and how to maintain a focused marketing strategy.

Sam and Phil shed light on personal agent models, sharing insights into the pros and cons of structured self-employed roles. Hear how some models, such as the agency masterminded by George Vardis, leveraged personal branding while aligning with larger networks.

Get practical advice on building a local presence through attraction marketing versus the measurable results of interruption tactics like direct mail and cold calling. Understand the balance between nurturing existing relationships and boldly stepping into new markets to drive growth.

Plus, don't miss the critical discussion on managing long-term career sustainability, addressing the challenges of inconsistent income and the potential pitfalls of relying solely on referrals.

This episode is packed with actionable insights and strategies designed to help you maximise your income potential while maintaining stellar client service. Tune in and IGNITE your estate agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your estate agency:

1. Explore the inner workings of Ashdown Jones at our exclusive and FREE event! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Have a question for Sam or Phil? Reach out via email: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Join our ambitious community of estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

Check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Establishing a strong, consistent personal brand can set independent estate agencies apart from competitors.

➡️ Balancing attraction marketing with direct, measurable interruption tactics is crucial for achieving sustained growth.

➡️ Understanding the financial and time investments needed for a personal agent model is essential for long-term career success in real estate.

Some standout moments:

✅ “Some agents excel in generating leads but falter in client service, akin to big brands thriving despite quality criticism.”

✅ “Working 20-hour days, and not having time for a cup of tea—that can’t be sustainable if you want to enjoy your work and life balance.”

✅ “Direct mail helped an agent earn £10,000 monthly, but growth stalled without proper systemization and recruitment support.”

Unlock the pathway to building an estate agency that you not only love but also loves you back!

Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team.

This episode provides a blueprint to restructure, systemise, and scale your independent estate agency. From competitor analysis to lead generation systems, we reveal actionable steps to reignite your passion and drive your business forward.

Plus, get exclusive insights into how Ashdown Jones runs a finely tuned operation underpinned by effective systems and dedicated leadership. This episode is packed with practical advice designed to rejuvenate your agency. Tune in and learn how to build a business that serves you.

When you're ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Systemisation, not automation, can liberate your time and streamline your processes.

➡️ Leadership and structured growth are essential for a thriving estate agency.

➡️ Competitor analysis and lead generation systems are crucial for maintaining a competitive edge and driving growth.

Some great moments:

✅ “You create the systems; the systems run the business, and the people in the business run the systems.”

✅ “If you carry on running your business as you are doing, and Ashdown Jones moves in next door, who's going to win?”

✅ “If you don't have leadership, the business is rudderless, like a ship just kind of drifting.”

This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.

Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus high-volume sales. They also emphasise the necessity of regular, structured lead generation effort (beyond market triggers) to prevent business stagnation.

Discover how to double your valuations and why consistent daily actions, more than sporadic bursts of motivation, are key to maintaining growth. Whether you're looking to understand the importance of tracking key metrics or seeking strategies to manage challenging clients, this episode covers it all.

Are you prepared to elevate your business's strategy and ignite growth? Don't miss out on insights that can turn the tide for your estate agency!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Experience a behind-the-scenes day at Ashdown Jones in Windermere for FREE! Book your spot here www.ajmastermind.co.uk/btsday.
2. Listen to another episode:
   https://www.ajmastermind.co.uk/ignite-podcast
   .
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk.

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk.

Join our community of ambitious estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth.

If you have any questions, please get in touch. Also, make sure to check out our upcoming events at www.ajmastermind.co.uk/events.

Some key takeaways:

➡️ Consistent lead generation, beyond market triggers, ensures continuous business growth.

➡️ Tracking and measuring key metrics is essential for understanding and improving performance.

➡️ Regular lead generation and follow-through processes can help double your valuations and drive sustained growth.

Some great moments:

✅ "Tracking and measuring response rates are crucial. By understanding our metrics, we’ve been able to adjust and improve our lead generation strategies, directly impacting our revenue."

✅ "We send out around 15,000 letters annually, and believe me, it's a lifeline for our business"

✅ "Once you can predict your business outcomes, managing growth becomes significantly more straightforward"

Tune in to transform and IGNITE your estate agency with these expert insights and proven strategies.

Download the Lead Generation Success Checklist here: https://tinyurl.com/Lead-Generation-Checklist or email sam@ajmastermind.co.uk

Read Sam’s blog post here: https://www.samashdown.co.uk/reboot-agency-successful-exit/

Sign up to our Direct Mail Workshops in Manchester or London via this link https://ajmastermind.co.uk/direct-mail-workshop