A conversation with Anat Shenker-Osorio, founder of A.S.O. Communications, a progressive political communication bureau known for slogans such as “Don’t take the temperature, change it” and “A great message doesn’t say what’s already popular; a great message makes popular what needs to be said".

We try so hard in the regenerative (and probably any other progressive) space to work on our messaging, how to communicate, how to reach people inside our bubble and beyond. We try to speak to those within the agrochemical and food industry, to make them see how environmentally sound, healthy, and economically interesting a different food and agriculture system could be. But somehow, we haven’t gotten very far. We’re constantly out-lobbied and outsmarted by the very well-organised extractive ag industry. (No, this isn’t an evil conspiracy, but it is definitely well-organised.)

With Anat we dive deep into the world of effective campaigning, messaging, and communication. Because we’re always going to be up against a much higher budget, but let’s at least use the airspace we do have as effectively as possible.

But we’ve got news for you: most people don’t want to join the losing team. So, stop communicating like we’ve already lost. Start getting people to join the small but winning team. Don’t deny reality and never lie. But do understand what makes people listen, and more importantly, what makes them take action: consume differently, protest, organise, vote (if you can).
Because in the end, this is all about who has the power.

More about this episode.

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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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A conversation with Anand Ethirajalu, farmer-turned-ecologist and project director for the Save Soil movement.

We don’t talk about it much, but we should: a remarkable transition has been unfolding on the Indian subcontinent over the past few decades. Hundreds of thousands- if not millions- of farmers have been trained in regenerative practicesand have successfully made the switch. Yes, with higher yields and greater profits, largely due to significantly lower production costs.

In the conversation, we focus on one region where the Save Soil movement, led by Sadhguru, has been training more than 10,000 farmers per year.

There are countless lessons to be learned. Soil can recover quickly, but shifting farmers’ mindsets often takes much longer. One key strategy: don’t risk the whole farm. Start with just 10%, and show immediate financial results—higher profits. Provide crucial support in the early years, especially during the first growing season.

More and more farmers are also joining programs to plant permanent crops like timber and fruit trees, both as a form of insurance and with the broader goal of planting enough trees (currently over 12 million a year) to begin “harvesting the clouds”.

More about this episode.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

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https://investinginregenerativeagriculture.com/course

Find out more about our Generation-Re investment syndicate:
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Thank you to our Field Builders Circle for supporting us. Learn more here

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It just doesn’t happen very often we record in a field surrounded by cows just after a cow gave birth to a calf. There is not more fitting place to explore the super complex role of animals in the food and agriculture space than walking the landing- and standing amongst the cows- with Benedikt Boesel, founder and farmer at Gut&Bosël, in Alt Madlitz, in Germany.

We discuss everything from how much joy animals bring to a farm and how complex it is to treat them well and how they are a direct mirror of your actions. We talk as well about the moment in which the cows are taken out of the system, and how Benedikt does that.

More about this episode on https://investinginregenerativeagriculture.com/benedikt-boesel-2.

This is a Walking the land episode, find the video on our Youtube channel https://www.youtube.com/@investinginregenerativeagr8568

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

https://groundswellag.com/2025-speakers/

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