A conversation with Franco Fubini, co-founder of Natoora and author of In Search of the Perfect Peach, about flavour as the key to unlocking consumer demand. We talked about what leads to great flavour, which is of course soil health, but first, we need amazing seeds. How do we make sure farmers get paid accordingly when they grow the most amazing pumpkin or peaches? We tackled creating demand for flavour and lots of it starting with the world's leading restaurants, and chefs who are relentlessly looking for the best flavours on their plates.

Most of the food today in the global north flows through supply chains and ends up in supermarkets. So how do we build enough demand and strong supply connections between the farmers who are purely focused on flavour and the ones that supply supermarkets, maybe first online but then also retail? It took Franco 20 years, but now Natoora is starting to crack that code, supplying over 2000 of the world's leading restaurants and some leading supermarkets all with radical seasonality, because we don’t have 4 seasons but 365. Finally, food miles are overrated and won’t change the food system, plus super diverse farms won’t lead to the best flavour; we need specialisation and scale.

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More about this episode on https://investinginregenerativeagriculture.com/franco-fubini.

Find our video course on https://investinginregenerativeagriculture.com/course.

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

https://www.freshventures.eu/

https://investinginregenerativeagriculture.com/2023/02/21/bart-van-der-zande-2/
https://investinginregenerativeagriculture.com/2024/03/22/chris-bloomfield-daniel-reisman/

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A conversation with Chris Smaje, farmer and author of Saying NO to a Farm-Free Future, about manufactured food not being the solution to the food, agriculture, and climate crises, despite what George Monbiot portraits in Regenesis. Why don’t we just grow food from thin air and all move to cities and have nature rewild the countryside? If this sounds dystopian to you, this conversation is perfect for you. We unpack the many issues with that worldview and how it most likely creates more problems than it solves. There are huge technical challenges with this kind of manufactured food, like energy costs and health. But this is about much more; this is also about the concentration of people, capital, and power in cities and the rural-urban divide.

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More about this episode on https://investinginregenerativeagriculture.com/chris-smaje.

Find our video course on https://investinginregenerativeagriculture.com/course.

----------------------------------------------------

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

Use KOEN10 for 10% off
https://rfsi-forum.com/2024-rfsi-forum/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

https://www.freshventures.eu/

https://investinginregenerativeagriculture.com/2023/02/21/bart-van-der-zande-2/
https://investinginregenerativeagriculture.com/2024/03/22/chris-bloomfield-daniel-reisman/

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Feedback, ideas, suggestions?
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- Get in touch www.investinginregenerativeagriculture.com

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A conversation with Stefania Avanzini, director of One Planet Business for Biodiversity (OP2B), about working hard to create alternative vertically integrated, farmed-owned food companies and transforming the current giants. Because, whether we like it or not, most of the food we buy in supermarkets comes from these companies. These companies are finally feeling the pain from climate weirding in their supply chains. So, what are they doing about it, and why did 26 of them join the coalition of businesses for biodiversity?

How does a coalition with companies with a total turnover of over 900 billion dollars work on changing the food system? These are the whales of the food system, not the small fishes, and with all their issues and challenges, they are fundamental to the future of our food system.

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Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag.

Support our work:

• Share it
• Give a 5-star rating
• Buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture

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More about this episode on https://investinginregenerativeagriculture.com/stefania-avanzini.

Find our video course on https://investinginregenerativeagriculture.com/course.

----------------------------------------------------

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

https://www.freshventures.eu/

https://investinginregenerativeagriculture.com/2023/02/21/bart-van-der-zande-2/
https://investinginregenerativeagriculture.com/2024/03/22/chris-bloomfield-daniel-reisman/

Support the show

Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

Join our newsletter on www.eepurl.com/cxU33P!

Support the show

Thanks for listening and sharing!