A conversation with Anat Shenker-Osorio, founder of A.S.O. Communications, a progressive political communication bureau known for slogans such as “Don’t take the temperature, change it” and “A great message doesn’t say what’s already popular; a great message makes popular what needs to be said".

We try so hard in the regenerative (and probably any other progressive) space to work on our messaging, how to communicate, how to reach people inside our bubble and beyond. We try to speak to those within the agrochemical and food industry, to make them see how environmentally sound, healthy, and economically interesting a different food and agriculture system could be. But somehow, we haven’t gotten very far. We’re constantly out-lobbied and outsmarted by the very well-organised extractive ag industry. (No, this isn’t an evil conspiracy, but it is definitely well-organised.)

With Anat we dive deep into the world of effective campaigning, messaging, and communication. Because we’re always going to be up against a much higher budget, but let’s at least use the airspace we do have as effectively as possible.

But we’ve got news for you: most people don’t want to join the losing team. So, stop communicating like we’ve already lost. Start getting people to join the small but winning team. Don’t deny reality and never lie. But do understand what makes people listen, and more importantly, what makes them take action: consume differently, protest, organise, vote (if you can).
Because in the end, this is all about who has the power.

More about this episode.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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A conversation with Anand Ethirajalu, farmer-turned-ecologist and project director for the Save Soil movement.

We don’t talk about it much, but we should: a remarkable transition has been unfolding on the Indian subcontinent over the past few decades. Hundreds of thousands- if not millions- of farmers have been trained in regenerative practicesand have successfully made the switch. Yes, with higher yields and greater profits, largely due to significantly lower production costs.

In the conversation, we focus on one region where the Save Soil movement, led by Sadhguru, has been training more than 10,000 farmers per year.

There are countless lessons to be learned. Soil can recover quickly, but shifting farmers’ mindsets often takes much longer. One key strategy: don’t risk the whole farm. Start with just 10%, and show immediate financial results—higher profits. Provide crucial support in the early years, especially during the first growing season.

More and more farmers are also joining programs to plant permanent crops like timber and fruit trees, both as a form of insurance and with the broader goal of planting enough trees (currently over 12 million a year) to begin “harvesting the clouds”.

More about this episode.

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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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It just doesn’t happen very often we record in a field surrounded by cows just after a cow gave birth to a calf. There is not more fitting place to explore the super complex role of animals in the food and agriculture space than walking the landing- and standing amongst the cows- with Benedikt Boesel, founder and farmer at Gut&Bosël, in Alt Madlitz, in Germany.

We discuss everything from how much joy animals bring to a farm and how complex it is to treat them well and how they are a direct mirror of your actions. We talk as well about the moment in which the cows are taken out of the system, and how Benedikt does that.

More about this episode on https://investinginregenerativeagriculture.com/benedikt-boesel-2.

This is a Walking the land episode, find the video on our Youtube channel https://www.youtube.com/@investinginregenerativeagr8568

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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After three years, Thomas Hogenhaven, founder and managing partner of Planetary Impact Ventures, is back on the podcast. Thomas and his team just turned down a $7 million investment in their fund. That’s right—said no to $7 million. And this wasn’t some shady source of capital either. This was a serious, institutional investor, fully compliant with KYC requirements. So… why walk away?

More about this episode on https://investinginregenerativeagriculture.com/thomas-hogenhaven.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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Ichsani Wheeler, co-founder of OpenGeoHub and Envirometrix, challenges dominant assumptions in land use and agricultural design, making the case for more large animals in our landscapes—not fewer. She explains why understanding the maximum ecological carrying capacity of agro-ecological systems is essential for restoring function, productivity, and resilience in both natural and farmed environments. Wheeler advocates for granular, place-based research to better inform ecological planning, arguing that broad generalizations fall short when it comes to the complex realities of nutrient cycling and biomass distribution. Megafauna plays a critical role in ecosystems as mobile nutrient cyclers, creating disturbances that stimulate plant growth and biodiversity. Without these interactions, ecosystems become shadows of what they could be – efficient, resilient, and abundantly productive as animals' absence leads often to stagnation and imbalance.

More about this episode on https://investinginregenerativeagriculture.com/ichsani-wheeler.

This episode is part of the Role of Animals in food and agriculture systems of the future series, supported and co-produced by the Datamars Sustainability Foundation.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to te pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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A conversation with Béla Hatvany, pioneering entrepreneur in the automation of libraries and the information industry, born in 1938, turned into angel investor and philanthropist, on his journey, what’s enough, the role of AI and EI (empathetic intelligence), and the potential of precision fermentation.

Growing up during WWII with bombs literally blowing through his window, Bela's early anger about the state of the world transformed into action after a pivotal moment of self-reflection. This led him to create businesses with what he calls "six bottom lines" - serving employees, investors, suppliers, clients, communities, and Earth in balance. His approach included substantial employee ownership and prioritizing collective happiness over personal gain. Throughout, he emphasizes that "collaboration creates superabundance while competition creates artificial scarcity."

More about this episode on https://investinginregenerativeagriculture.com/bela-hatvany.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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A conversation with Anthony James, host of The RegenNarration podcast, a Prime Ministerial award winner for service to the international community and Honorary Research Fellow at UWA. He has had many legends at his microphone and joins us to share what he’s learned, what he sees, and what he thinks is coming next in regenerative food and agriculture.

The pioneers who spent decades developing innovative approaches to land stewardship won't be around forever, but they're actively passing their hard-earned wisdom to a new generation eager to accelerate positive change. Anthony shares how his own journey from business student to regeneration advocate parallels the transformative experiences many have when connecting deeply with the land.

More about this episode on https://investinginregenerativeagriculture.com/anthony-james.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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A conversation with Austin Unruh, founder of Trees for Graziers, about the investment case for silvopasture. What if we could plant hundreds of millions of trees on degraded, low-value pasture land and make money from it? What if we planted trees that are beneficial for livestock—ruminants, pigs, and poultry? The market for meat and animal products is fairly stable (unless we get a massive breakthrough in precision fermentation soon, but that’s hard to predict). Trees can dramatically lower costs and increase production.
Austin argues that this is the best entry point to get many more trees into the landscape. When chosen well, these trees provide shade (a basic need), but more importantly, they offer feed during the most difficult periods of the year—like high summer, or specific fruits that drop in the autumn, full of sugar and energy, just as cows prepare for the colder winter months. Especially with pasture-raised pigs and poultry, you can save massively on expensive (organic) feed, which is mostly grain. And as a bonus, pastures grow better with partial shade.

More about this episode on https://investinginregenerativeagriculture.com/austin-unruh.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

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https://groundswellag.com/2025-speakers/

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