Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence.

Takeaways:

• Fear of not being good enough held Katrina back but she discovered those fears were unfounded
• Katrina has been consistent on social media and successfully attracted clients.
• A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection.
• Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being.
• Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth.

Keywords:

private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

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My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.