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Social Media for B2B Growth: LinkedIn Strategies and Tips

Social Media for B2B Growth: LinkedIn Strategies and Tips

By: Michelle J Raymond - LinkedIn Expert
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About this listen

 Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)

    Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)
    Jun 3 2025

    Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.

    Key moments in this episode -

    00:00 Why Your LinkedIn Company Page is Invisible

    02:17 Unoptimised LinkedIn Page Setup

    04:10 Boring LinkedIn Company Page Content

    06:23 LinkedIn Unoriginal Content

    08:40 Broadcasting Instead of Engaging

    10:08 Don't Hide Your Employees

    12:06 Take Action on LinkedIn

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250603_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

    #LinkedIn #CompanyPage #B2BMarketing
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    13 mins
  • What’s Killing Trust on LinkedIn (and You Might Be Doing It)

    What’s Killing Trust on LinkedIn (and You Might Be Doing It)
    May 29 2025

    Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.

    Key moments in this episode -

    00:00 Introduction

    01:06 RecipeGate: The Controversy Unfolds

    03:16 The Cost of Copying in Marketing

    05:13 Importance of Original Content on LinkedIn

    09:33 Personal Branding Journey

    13:54 Tips for Staying Original on LinkedIn

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250527_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

    #B2BMarketing #LinkedIn
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    18 mins
  • Why Founder-Led Brands Fail at Thought Leadership

    Why Founder-Led Brands Fail at Thought Leadership
    May 20 2025

    Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

    Key moments in this episode -

    00:00 Guest - Ashley Faus

    00:55 Defining Thought Leadership

    01:51 Challenges with Founder-Led Brands

    02:46 Misconceptions in B2B Thought Leadership

    04:28 The Role of Executives in Thought Leadership

    12:00 Identifying New Thought Leaders Within the Company

    21:01 Practical Tips for Supporting Thought Leaders

    25:16 Ashley's Book Promotion

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
    Show More Show Less
    30 mins
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