• Don't Fall For These "Smart" LinkedIn Tactics
    Jun 10 2025

    Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.

    Key moments in this episode -

    00:00 Intro Guest - Scott Aaron

    01:47 The Problem with LinkedIn Engagement Pods

    05:06 Spotting Fake Engagement on LinkedIn

    12:28 The Temptation and Pitfalls of Buying LinkedIn Followers

    20:14 The Dangers of Rented Accounts and Data Scraping

    25:39 Risks of Automation Tools on LinkedIn

    31:22 Final Thoughts

    Scott Aaron on LinkedIn

    The Power of LinkedIn Company Pages - Networking and Marketing Made Simple

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250610_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

    #LinkedIn #LinkedInScams #B2BMarketing

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    33 mins
  • Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)
    Jun 3 2025

    Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.

    Key moments in this episode -

    00:00 Why Your LinkedIn Company Page is Invisible

    02:17 Unoptimised LinkedIn Page Setup

    04:10 Boring LinkedIn Company Page Content

    06:23 LinkedIn Unoriginal Content

    08:40 Broadcasting Instead of Engaging

    10:08 Don't Hide Your Employees

    12:06 Take Action on LinkedIn

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250603_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

    #LinkedIn #CompanyPage #B2BMarketing

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    13 mins
  • What’s Killing Trust on LinkedIn (and You Might Be Doing It)
    May 29 2025

    Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.

    Key moments in this episode -

    00:00 Introduction

    01:06 RecipeGate: The Controversy Unfolds

    03:16 The Cost of Copying in Marketing

    05:13 Importance of Original Content on LinkedIn

    09:33 Personal Branding Journey

    13:54 Tips for Staying Original on LinkedIn

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250527_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

    #B2BMarketing #LinkedIn

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    18 mins
  • Why Founder-Led Brands Fail at Thought Leadership
    May 20 2025

    Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

    Key moments in this episode -

    00:00 Guest - Ashley Faus

    00:55 Defining Thought Leadership

    01:51 Challenges with Founder-Led Brands

    02:46 Misconceptions in B2B Thought Leadership

    04:28 The Role of Executives in Thought Leadership

    12:00 Identifying New Thought Leaders Within the Company

    21:01 Practical Tips for Supporting Thought Leaders

    25:16 Ashley's Book Promotion

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

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    30 mins
  • Why No One Follows Your LinkedIn Page (What to Do About It)
    May 13 2025

    Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.

    Key moments in this episode -

    00:00 Tackling Company Page Frustrations

    03:30 LinkedIn Company Page Strategy

    07:08 Keeping Up with LinkedIn Changes

    10:46 Consistency in Content Creation on LinkedIn

    15:28 Evaluating Team Capacity

    17:21 LinkedIn Company Page Management

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250513_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

    #LinkedIn #LinkedInForBusiness

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    22 mins
  • Standing Out on LinkedIn Isn't Actually That Hard (Here's How)
    May 5 2025

    Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.

    Key moments in this episode -

    00:00 - Why being different matters on LinkedIn

    01:30 - The mistake most brands make

    03:00 – Why blending in costs you opportunities

    05:00 – 5 questions to find your different

    13:30 – Updating your LinkedIn profile

    16:00 – Final tips to own your difference

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

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    19 mins
  • I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
    Apr 24 2025

    LinkedIn short form video is it a trend or game-changer for B2B brands?

    Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.

    Key moments in this episode -

    00:00 – Is LinkedIn video worth it?

    01:00 – LinkedIn video feed

    03:00 – Why this isn’t just another TikTok copy

    04:50 – LinkedIn’s official video stats (2025)

    06:45 – Pros of LinkedIn video for B2B

    09:50 – Real talk: video confidence, branding, and buy-in

    12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)

    14:00 – What B2B brands should actually be doing

    16:30 – Final verdict: Is it worth it?

    Tools Mentioned in this Episode

    Descript

    OpusClip

    Metricool

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

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    19 mins
  • Why No One Engages with Your LinkedIn Content (Do This Instead)
    Apr 21 2025

    If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.

    Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.

    Key moments in this episode -

    00:00 Tough Love Truth

    03:29 Common LinkedIn Content Issues

    08:00 The Power of Empathy

    11:01 The R.A.T.E Framework

    15:11 Self-Audit Challenge

    17:24 Empathy for the Win

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

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    18 mins