Recruiting doctors isn't just hard. It’s an art form. And if you’re feeling like the whole game is stacked against you, you’re not alone. From the outside, it can feel like every great GP is already taken. But what if recruitment wasn’t a panic response but a built-in strength of your practice?

In this episode, we dive deep with Claire Ponsford, Co-Founder and Director at Wavelength International, to get a front-row seat to what actually works in doctor recruitment (and what quietly drives them away). If you want to scale without scrambling for locums or bleeding staff through the back door, this one’s for you.

You’ll walk away knowing exactly what to shift in your approach to become a practice that attracts (and keeps) quality GPs.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• Strategies thriving clinics use to stand out and build a steady pipeline of candidates (02:17)
• How leading practices think beyond the contract and into culture fit (04:19)
• What factors tip the decision for most doctors when choosing a clinic, and how your practice can stand out, even in a tough location (09:28)
• Why great GPs stay 3+ years and why loyalty isn’t built with contracts, but culture (16:02)
• Tips on what to do between offer and arrival, and why the first 2 weeks matter more than you think (20:05)
• How to prep your clinic for international hires and build a smoother transition process (28:30)

Being seen, staying proactive, and building authentic relationships — that’s how clinics scale their team sustainably. Tune in and rethink your recruitment strategy through the lens of what truly works.

Listen now to make recruitment your superpower, not your sore spot.

If you haven’t listened to our previous episode talking about The $750K Misdiagnosis That’s Quietly Killing Your Practice Dream, go back and check out Episode 58.

ABOUT CLAIRE PONSFORD

Claire is co-founder and owner of Wavelength International. With a proud 25-year history, Wavelength has one of the largest and longest-standing medical recruitment teams in Australia, offering both permanent and locum recruitment services in all specialties and seniorities. Claire is also a shareholder and Board Director in an Australian telehealth business.

With a background in Health Sector Human Resources management and medical workforce planning in both the UK and Australia, Claire is passionate about sourcing, attracting, onboarding and retaining talent. Having grown Wavelength from two to 100 staff, she also has first-hand experience of some of the challenges of hiring for growth and the benefits of choosing the right people to join your team.

• LinkedIn: https://www.linkedin.com/in/claire-ponsford/
• Website: https://wave.com.au/

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A lot of Practice Owners think their biggest hurdle is hiring a GP. But what if that’s just the surface symptom of a much deeper business issue?

In this episode, Sachin and Todd dismantle the myth of the “quick fix GP” and reveal what’s really going on when you feel stuck, overwhelmed, and out of options.

This conversation doesn’t just call out the problem. It gives you a smarter way to think, act, and move forward. If you’re serious about scaling, this is a must-listen.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• How chasing a single hire masks more serious business issues, and how this mindset can stall growth, erode profit, and delay your goals (00:01)
• How to spot blind spots in your culture and retention before they cost you (07:21)
• Differences between outsourcing, hiring, or building the knowledge yourself, and what each approach actually requires if you want real results (11:29)
• The art of asking better questions to unlock better decisions (24:00)
• How to identify root causes and create business systems that scale (29:32)
• A practical framework to stop spinning your wheels, shrink your workload, and create focused time for strategic growth (36:35)

You can’t solve a problem you won’t acknowledge. This episode offers the clarity, confidence, and call to action you need to finally get unstuck.

Whether you’re one hire away or many, it’s time to stop waiting and start building the kind of business that earns back your time, profit, and peace of mind.

Listen now. Your future clinic, and future self, will thank you.

If you haven’t listened to our previous episode talking about Burnout, Betrayal, and the $1 Sale with Dr Nerida McDonald, go back and check out Episode 57.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general practice owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Running a clinic is rarely a straight line, and sometimes, your biggest wins are hiding inside your hardest decisions.

In this episode, Dr. Nerida McDonald shares how an accidental entry into ownership taught her the most brutal and brilliant lessons of business. From escaping a misaligned partnership to rebuilding from scratch (twice), she reveals what it really takes to evolve from a stressed-out solo owner to the proud architect of a thriving, future-proofed clinic.

Whether you're stuck in a clunky co-ownership model, juggling burnout, or thinking about scaling smart without losing your soul, this one’s got what you need to hear.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• Structural warning signs to look for before you commit to Practice Ownership (00:40)
• How to build a team where every doctor, manager, and receptionist rows in the same direction (17:46)
• Decision-making filters that matter when choosing a site (24:14)
• Why the same systems that got you “here” won’t get you “there” (32:07)
• How to evaluate risk, secure the right lease deal, and offset rising costs by activating underutilized revenue streams (43:16)
• Structuring your team so you’re not holding everything together (56:09)
• How to “retire” from low-leverage roles while holding on to the parts of the job that energize you (01:03:20)
• Leveraging awards as a tool for growth, visibility & reflection (01:05:28)
• The ownership mindset shift from survival to strategic scaling (01:11:00)

You’ll walk away with a clearer picture of how real practice transformation happens (and how to start your own).

If you haven’t listened to our previous episode talking about One Payroll Mistake Away From Disaster: The HR Trap That Could Sink Your Practice, go back and check out Episode 56.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general practice owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

ABOUT DR NERIDA MCDONALD

GP, Founder and Owner of Walker Street Doctors, a ten-GP strong, award-winning, private general practice in the heart of North Sydney. Delivering excellence in Primary Healthcare to the patient base of North Sydney and beyond. Also a wannabe runner and vegetable gardener.

Facebook: https://m.facebook.com/nerida.mcdonald.355

Website: https://www.walkerstreetdoctors.com.au/blogs/our-team/dr-nerida-mcdonald

You can be running a good practice, serving your patients, and building your team, and still be sitting on a ticking time bomb when it comes to HR. It’s not always the dramatic issues that do the damage. It’s the small, silent oversights that compound over time and take a toll on your bank account, your team’s morale, and your clinic’s long-term value.

In this episode, we’re joined by George Sotiris, an HR compliance expert with deep experience inside healthcare. We talk through the hidden landmines that most practice owners miss when it comes to contracts, culture, compliance, and how your team actually operates day to day.

If you’ve ever wondered whether your HR house is really in order, this conversation is your wake-up call.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• HR blindspots and why your assumptions about “common sense” don’t hold up when it comes to compliance (00:25)
• How having airtight contracts and clear award interpretations can protect your practice (10:08)
• What to review now if you ever plan to exit or bring on new owners (16:31)
• The top 3 HR compliance gaps most owners miss (until it’s too late) (27:27)
• How to set up your clinic to protect your people and your brand (38:28)

Listen in to hear how small missteps can cost more than money, and what to do now to protect your practice later.

If you haven’t listened to our previous episode talking about CCM Is Coming: Will Your Clinic Collapse or Adapt?, go back and check out Episode 55.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general practice owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

ABOUT GEORGE SOTIRIS

George Sotiris is the Founder and Director of HR in Health, a leading provider of proactive HR solutions and support to the health industry nationwide. With a career spanning over 15 years, George has established himself as a Workplace Relations Specialist dedicated to serving the unique needs of healthcare practices.

Driven by his genuine appreciation for the challenges inherent in healthcare HR management, George founded HR in Health in 2018. Since its inception, the organisation has been committed to empowering practices with the knowledge and tools needed to navigate complex employment issues and build robust systems for fostering better workplaces.

George firmly believes that the success of any practice hinges on strong employment foundations and accountability at every level. By simplifying intricate staffing disputes and offering comprehensive education on HR best practices, George, and his team at HR in Health strive to make a tangible difference in the health industry

With major changes rolling in, Practice Owners are facing a moment of reckoning: stick with outdated systems, or evolve fast.

This episode is your inside look at what’s changing in chronic care management, how to lead your clinic through it, and how to make sure your team isn’t just coping, but thriving.

We break down the real impact of the new CCM billing rules, the practical models that actually work in lean, resource-stretched clinics, and the team conversations you need to be having right now.

If you’re a GP or Clinic Owner trying to scale sustainably without getting lost in compliance chaos, this is the episode for you.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• What’s replacing CDM and how to stay compliant in 2025 (0:00:32)
• How your appointment lengths, billing decisions, and team handoffs will need to adapt under the new structure (0:05:03)
• Exploring realistic models that balance efficiency with patient care, including health coaching-style nurse consults and high-leverage telehealth setups (0:06:48)
• The economics of GP time, how to think about nurse productivity, and what the funding changes really mean for your bottom line (0:14:40)
• New requirements for MyMedicare and allied health collaboration (0:23:06)

Whether you’re ready to lead from the front or still figuring out your first move, this episode will give you the clarity and confidence to reshape how your clinic delivers chronic care, profitably, sustainably, and with purpose.

If you haven’t listened to our previous episode talking about The Harsh Truth No One Tells GP Owners About Building a Dream Practice — Until It’s Too Late, go back and check out Episode 54.

Resources

Live Workshop - CDM Fix 2.0 - Final Countdown to MBS Reforms

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Every clinic owner asks it sooner or later: “How long will it take to build the clinic I’ve always wanted?”

The answer? It depends on where you're starting and how long you're willing to stay stuck in the wrong layer.

In this episode, Dr. Sachin Patel and Dr. Todd Cameron walk you through the five distinct layers of Practice Ownership, from soul-crushing chaos to sustainable success. Whether you’re deep in survival mode or sitting comfortably in mediocrity, you’ll see where you really stand and how to get to the top without wasting years doing it the hard way.

This conversation is more than just theory. It’s a candid breakdown of what it actually takes to build a clinic that gives you time, profit, and freedom.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• The differences between a nightmare job, a well-paid job, a “real” business, and an actual asset (01:21)
• Getting trapped in long-term mediocrity and how belief, community, and standards play a bigger role than you think (12:25)
• What Practice Owners sacrifice when they settle and how unspoken guilt leads to overspending, underleading, and burnout (16:12)
• How long it takes to build an asset clinic and what it really takes to create lasting change (29:54)
• Mindset shifts that move the needle fastest and how your peer group can either cap your success or skyrocket it (38:29)

If you’re a Practice Owner who wants to stop operating on survival mode and start building a clinic that doesn’t depend on you, this episode is your roadmap.

Listen now and get a clearer picture of how far you’ve come, and what’s truly possible next.

If you haven’t listened to our previous episode talking about From Sleepless Nights and $5-an-Hour Jobs to Building a GP Legacy, go back and check out Episode 53.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general practice owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Owning a practice can feel like a juggling act, one where the stakes are high and the rules keep shifting. But what happens when a GP decides to trade the traditional playbook for something more values-driven, more courageous, and more scalable?

In this episode, Dr. Ajay Koshti unpacks what it really takes to lead a clinic through uncertainty, culture shifts, burnout risk, and business reinvention without losing your soul in the process. You’ll hear a raw, honest journey from survival-mode migration to confident clinic leadership, and what happens when ownership is treated as a craft, not just a title.

If you're feeling stuck in the "more hours, more chaos" cycle, or unsure how to grow without sacrificing your life, this episode will shift your thinking, and maybe your future.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• Identifying the right moment to move from employee to owner (10:27)
• Restructuring clinic operations for better efficiency, patient satisfaction, and lifestyle balance (19:03)
• The mindset shift that transforms a GP into a true business owner (24:32)
• How to reduce conflict and increase alignment with your GP team through one shift in how you handle feedback (44:02)
• How practice growth can open doors to personal time, mentoring others, and building wealth beyond medicine (49:06)

This conversation is a reminder that the most meaningful growth isn’t just in patient numbers. It’s in the lives you touch, the leaders you shape, and the values you refuse to compromise on.

Listen now and learn how to build a clinic that scales with integrity and leads with purpose.

If you haven’t listened to our previous episode talking about The Financial Five-Star Team Every GP Owner Needs in 2025 with Paul Copeland, go back and check out Episode 52.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

ABOUT AJAY KOSHTI

Dr Ajay Koshti, MBBS, FRACGP, MRCGP (UK)

Dr Ajay has 21 years of experience in hospital medicine, General Practice and business management. Dr Ajay enjoys a wide variety of general practice presentations and has special interests in Diabetes management, Cosmetic Medicine, Occupational health and management of work-related injuries. Dr Ajay is a fellow of Royal Australian College of General Practitioners (FRACGP). He completed his primary medical qualification (MBBS) in 2002 in India and postgraduate training in general practice – MRCGP, from Scotland in 2008. He was a partner in a large GP Surgery in Scotland and served as a Clinical Director for the local health board. Dr Ajay also has an MBA with distinction from Strathclyde Business School, Glasgow and was involved in training GP. He is fluent in English, Gujarati and Hindi.

• Website: https://pulsemedical.com.au/
• Facebook: https://www.facebook.com/p/Dr-Ajay-Koshti-61553047755160/

Practice Owners often feel overwhelmed by financial matters, unsure whether they're making smart decisions or setting themselves up for future regret. If that sounds familiar, this episode will tell you why you should stop winging it and start owning it.

In this conversation, Paul Copeland, senior partner at William Buck and trusted voice in the medical accounting space, breaks down the key financial missteps that hold clinics back. He also shares the simple, doable actions that can fast-track growth, protection, and peace of mind.

Whether you're preparing to expand, invest, sell, or just finally get a handle on your financial systems, this episode will shift how you think about money, structure, and strategy inside your business.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• Why abdicating your finances is not delegation and how it’s silently sabotaging your clinic’s future (00:41)
• How tax avoidance can quietly sabotage your wealth-building goals (04:57)
• How 90% accurate numbers can still drive 100% better decisions (08:20)
• What a high-performance financial team looks like (13:41)
• Building your setup around your vision because structure without strategy is just guesswork (22:02)
• Why you shouldn’t wait until you’re ready to sell to find out your practice isn’t worth what you hoped (27:13)
• Buying a practice? How to do your due diligence the smart way (35:18)
• How the best Practice Owners set a vision and build unstoppable momentum (41:41)

Tune in to learn how to take control of your clinic’s financial future without the overwhelm, gimmicks, or guesswork.

If you haven’t listened to our previous episode talking about The Shortcut to Smarter Decisions, Higher Profits, and Less Stress as a GP Owner, go back and check out Episode 51.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general practice owners and follow us on Facebook at Scale My Clinic for more updates and resources.

ABOUT PAUL COPELAND

Paul Copeland is a seasoned business advisor and entrepreneur with ownership experience across multiple businesses in diverse industries, including healthcare, property, and small business.Paul brings an entrepreneurial mindset and creative problem-solving skills to help clients navigate complex challenges and achieve tailored solutions. With a focus on delivering value beyond compliance, he immerses himself in clients' industries to understand their unique needs and drive impactful outcomes.

Paul specializes in advising medical and dental practices, as well as property developers, offering expertise in accounting, tax, structuring, and strategic planning. A Fellow of Chartered Accountants Australia and New Zealand, he holds a Bachelor of Business (Accountancy) and is a trusted advisor to the Australia Medical Association – Queensland and various property networks.

• Website: https://williambuck.com/people/paul-copeland/
• LinkedIn: